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Increasing Revenue Through GTM Alignment
Thursday, October 19th | 11:30 – 12:00 PM EST
Jan Young
Founder & CCO, JanYoungCX
Interactive Workshop on Increasing Revenue Through GTM Alignment
11:30 – 12:00 pm EST
Jan Young
We all know Go-To-Market Alignment is critical to increase revenue. And by now, we all know that current market conditions require us to maximize both Land and Expand revenues. But we’re still not there. And listening to another talking head isn’t going to fix that.
Come to an interactive session where together, we’ll identify the maturity of your organization and assess the gaps and challenges that increase your costs, leave money on the table, and create revenue leakage. You’ll walk away with tangible actions that you can start working with today.
If you’re a Sales, Marketing, Customer Success, or RevOps leader, you won’t want to miss this session.
Customer Success
The Age of the Agile Sales Org
Wednesday, October 18th | 12:30 – 1:00 PM EST
John Barrows
CEO of JB Sales
The Age of the Agile Sales Org
12:30-1:00pm EST
John Barrows
John is the CEO of JB Sales, an organization focused on elevating the people and profession of sales through training, content and events. He has trained some of the world’s fastest growing sales teams like Salesforce.com, Zoom and LinkedIn and many others.
The fundamentals of Sales haven’t changed much over the years but a lot has and will continue to do so at a faster rate than ever before. There have been a myriad of new methodologies, tactics, approaches, and technologies that sales reps have to master along with all their product knowledge and admin tasks they’re responsible for. Buyers also have more options and less tolerance than ever before for outdated sales tactics and forced sales processes.
Agility is the number one competitive advantage in today’s market. Sales reps and teams who are agile and continue to evolve will be the ones who continue to thrive moving forward.
Key Takeaways:
- Framework to help address various aspects of the sales process that teams can use to execute and test different approaches to find out what works for them
- Sales-ready messaging, cold calling and negotiations.
Sales
Dark Funnel Uncovered
Wednesday, October 18th | 02:30 – 3:00 PM EST
Kevin White
Marketing @CommonRoomHQ
Dark Funnel Uncovered
2:30 – 3:00 pm EST
Kevin White
The dark funnel gets a bad wrap because of the name. Teams think it’s a mysterious force of nature that can’t be reckoned with. This is far from the truth. Your go-to-market team can tap into the dark funnel. They can find opportunities to drive pipeline in it. And it can be measured to show impact on investment. In this talk, we’ll show you how.
Marketing
From Customers to Evangelists
Wednesday, October 18th | 12:00 – 12:30 AM EST
Leslie Greenwood
Founder and CEO of Chief Evangelist Consulting
From Customers to Evangelists: Cultivating a Community of Passionate Advocates
12-12:30pm EST
Leslie Greenwood
Leslie Greenwood is the Founder and CEO of Chief Evangelist Consulting where she provides strategic guidance and insights to organizations looking to build impactful communities. Leslie will share practical insights on creating evangelists for your brand and the importance of community in this process.
Key Takeaways:
- Defining evangelists: Learn how evangelists differ from ambassadors or influencers and how to identify them within your ecosystem.
- Engaging evangelists: Discover effective strategies to engage and motivate your evangelists, strengthening their connection with your brand.
- Amplifying evangelists: Explore tactics to amplify the voices of your evangelists, creating a network that drives brand growth.
- Measuring success: Understand the beginning metrics to track the impact and effectiveness of your evangelist-growing efforts.
Community
Driving Connected GTM with RevOps
Thursday, October 19th | 02:00 – 02:30 PM EST
Sid Kumar
SVP of Revenue Operations at HubSpot
Driving Connected GTM with RevOps
2:00-2:30pm EST
Sid Kumar
Sid Kumar is SVP of Revenue Operations at HubSpot, where he leads worldwide go-to-market strategy and operations for the Flywheel organization across marketing, sales and customer success. Prior to HubSpot, Sid was head of field sales operations at Amazon Web Services (AWS). Sid is an industry thought leader on high velocity connected go-to-market models. He has a BA in Economics from Yale and a MBA in Strategic Management from The Wharton School.
Abstract: We’ll explore how community engagement and advocacy can be integrated into the Revenue Operations framework to drive growth.
RevOps
7 AI Playbooks for GTM Teams
Thursday, October 19th | 04:30 – 05:00 PM EST
Austin Distel
Senior Director Of Marketing at Jasper
7 AI Playbooks for GTM Teams
4:30 – 5:00 pm EST
Austin Distel
Austin Distel is known as “The AI Guy” who helps marketing teams use AI to power their best work. He’s the Growth Hacker @ Jasper, speaker, and investor.
Artificial Intelligence is talked about a lot, but few GTM teams truly utilize its power to the fullest. I helped start Jasper and for the past 3 years, I have been on the front-lines of figuring out how to use AI in advertising, SEO, landing page copy, social media, marketing emails, event & community growth, sales-enablement, and so much more. In this 30’ fast-paced masterclass, I’ll present 7 Playbooks to using AI that not only makes your GTM efforts faster, but also maximize performance.
Key Takeaways:
- My recommended AI techstack for GTM teams & how they work together after vetting dozens of tools
- [Screenshare] The top 7 use-cases to generate revenue using AI
- Friendly advice for your 2024 strategic planning & getting your company to adopt AI tools
AI marketing
The Future of Sales with Morgan Ingram
Wednesday, October 18th | 03:00 – 03:30 PM EST
Morgan J Ingram
Founder and CEO @ Ascension Media Productions
Prerecorded fireside chat will be streamed
3:00 – 3:30 pm EST
Morgan Ingram
Don’t miss Morgan J Ingram and Jared Robin‘s session where they talk about sales development AND introduced a new term!
Communities are Replaceable
Wednesday, October 18th | 11:30 – 12:00 PM EST
Jared Robin
Founder @ RevGenius
Keynote: Communities are Replaceable
11:30 – 12:00 PM EST
Jared Robin
How many communities do you belong to?
In this session Jared Robin talks about the explosion of communities and the dearth of irreplaceable ones. What does it take to build a community that’s irreplaceable?
Community
How to Break Through Your Buyers’ Mental Spam Filter
Wednesday, October 18th | 01:30 – 02:00 PM EST
Jen Allen
Evangelist for Lavender, aka DemandJen
How to Break Through Your Buyers’ Mental Spam Filter
1:30 – 2:00pm EST
Jennifer Allen
Buyers have developed a skill that is obliterating our top-of-funnel activity. Or, better yet, let’s call it a coping mechanism. And, pushing our teams to make MORE cold calls, send MORE cold emails, send MORE gated eBooks, blogs, and newsletters isn’t making things better. It’s making things worse. Because we’re not adopting our messaging to account for the mental spam filter. If you lead a Sales and Marketing team, please teach them about the mental spam filter.
There is no easy button. We have to evolve. Join Jen to learn about best practices around adapting our sales messaging!
Sales
Expanding Revenue Footprint Through Customer-Centric Transformation
Thursday, October 19th | 12:30 – 01:00 PM EST
Ralphie English
VP of Customer Success at Deepgram
Expanding Revenue Footprint through Customer-Centric Transformation in Customer Success
12:30 – 1:00pm EST
Ralphie English
Today’s ever-evolving landscape demands more than just innovative products. It requires a deep understanding and prioritization of the customer’s needs and experiences. Ralphie will walk through the connection between a genuine customer-centric transformation within Customer Success teams and the expansion of a company’s revenue footprint. Drawing from 13 years of industry mastery, she’ll unravel the methods and strategies that not only retain but amplify revenue through enhanced customer loyalty, referrals, and value realization.
Key Takeaways:
- Beyond Retention: Understand how customer-centricity within Customer Success leads to increased upselling, cross-selling, and organic growth opportunities.
- Value Realization: Discover how aligning Customer Success initiatives with customer objectives can maximize the perceived and realized value, subsequently driving higher revenue.
- Operational Excellence: Recognize the critical role of tools, insights, and alignment in transforming Customer Success operations to become robust revenue generators.
Customer Success
Redefining ROI for B2B Marketers
Wednesday, October 18th | 11:00 – 11:30 AM EST
Sangram Vajre
CEO @GTM Partners
Redefining ROI for B2B Marketers
11:00 – 11:30 am EST
Sangram Vajre
In a recent survey conducted by GTM Partners, 60% of companies said they couldn’t articulate the ROI of their own solution. Failure to show ROI is the #1 reason your pipeline isn’t closing, your customers aren’t renewing, and your base isn’t expanding. If you can pull just one growth lever today to impact revenue over the next 12 months, it would be ROI.
Key takeaways:
- A new framework for ROI, including five separate and distinct kinds of ROI
- How to use ROI throughout the lifecycle
- Why ROI should be an executive-level concern and not just a marketing tactic.
Marketing GTM
Creating Next-Level Case Studies
Wednesday, October 18th | 04:00 – 04:30 PM EST
Jess Cook
The Co-Host of “That’s marketing Baby”
Creating Next-Level Case Studies
4:00 – 4:30 pm EST
Jess Cook
Case studies are one of the hardest-working bottom-of-funnel types of content out there, but the old “problem, solution, results” wall of text just isn’t cutting it anymore. Potential buyers are no longer swayed by a carefully worded puff piece. They want to hear real feedback and ROI directly from your customers — and they want to do it in their preferred format.
In this talk, you’ll learn how to create case studies that build trust and drive pipeline with today’s buyers, including:
- Why thinking about how you’ll distribute your case studies before you create them is non-negotiable
- Why case studies that let people “choose their own adventure” are the fastest path to engagement and conversion
- How this new approach is actually a lighter lift on your team and your customers
Content Marketing
Community-Led GTM: What’s Next?
Thursday, October 19th | 03:00 – 04:00 PM EST
Rebecca Marshburn
Head of Community at Common Room
Community-Led GTM Discussion Panel
3:00 – 4:00 pm EST
Moderation: Rebecca Marshburn (Common Room)
Guests:Jillian Bejtlich (Calendly) , Evan Hamilton (HubSpot) , Kayla Green (Gartner Peer Community) Phoebe Venkat (FeverBee)
Key Takeaways:
- The size of community: The expansion of “community” in definition, physical and digital distribution, and role in business outcomes.
- Community and ______: And…Sales. Marketing. Success. Product. Pipeline goals. Revenue outcomes. Feature adoption. LTV.
- Delivering on business metrics: The right goals to align to and the best ways to measure impact.
- What next? The biggest takeaways from 2023 and one thing to focus on in 2024.
Community
Community-Led GTM: What’s Next?
Thursday, October 19th | 03:00 – 04:00 PM EST
Jillian Bejtlich
Community Lead at Calendly
Community-Led GTM Discussion Panel
3:00 – 4:00 pm EST
Moderation: Rebecca Marshburn (Common Room)
Guests:Jillian Bejtlich (Calendly) , Evan Hamilton (HubSpot) , Kayla Green (Gartner Peer Community) Phoebe Venkat (FeverBee)
Key Takeaways:
- The size of community: The expansion of “community” in definition, physical and digital distribution, and role in business outcomes.
- Community and ______: And…Sales. Marketing. Success. Product. Pipeline goals. Revenue outcomes. Feature adoption. LTV.
- Delivering on business metrics: The right goals to align to and the best ways to measure impact.
- What next? The biggest takeaways from 2023 and one thing to focus on in 2024.
Community
Redefining Customer Success: The AI Revolution from CS Operations’ Lens
Thursday, October 19th | 12:00 – 12:30 PM EST
Sonam Dabholkar
Customer Success Operations,
Gong
Redefining Customer Success: The AI Revolution from CS Operations’ Lens
12:00 – 12:30 pm EST
Sonam Dabholkar
In this session, Sonam Dabholkar, Director of Customer Success Operations at Gong, shares her observations on how AI can revolutionize the world of Customer Success, and the role that CS Operations teams will have in ensuring that AI is utilized effectively during the customer journey to optimize internal team efficiency and achieve customer outcomes.
Key takeaways:
- Understand practical applications of AI in Customer Success, and the tradeoffs of using AI
- Understand the role of Operations teams in driving the successful adoption of AI in Customer Success organizations
Customer Success AI
Distribution-First Content
Wednesday, October 18th | 03:30 – 04:00 PM EST
Justin Simon
Building content marketing and distribution engines for B2B SaaS
Distribution-First Content Masterclass
3:30 – 4:00pm EST
Justin Simon
Are you starting to realize that you’re creating content that nobody sees?
Are you tired of writing dozens of “SEO” blog posts that barely stand out from your competition? The truth is that creating great content is only half the battle. The other half is making sure that your audience actually sees your content. That’s where a Distribution First Content Strategy comes in.
Key Takeaways:
- How to Create a Distribution First Content Engine
- How I got 361x more ROI from effectively distributing my content
- Real-life Distribution examples
Content Marketing
Community-Led GTM: What’s Next?
Thursday, October 19th | 03:00 – 04:00 PM EST
Evan Hamilton
Director of Community at Hubspot
Community-Led GTM Discussion Panel
3:00 – 4:00 pm EST
Moderation: Rebecca Marshburn (Common Room)
Guests:Jillian Bejtlich (Calendly) , Evan Hamilton (HubSpot) , Kayla Green (Gartner Peer Community) Phoebe Venkat (FeverBee)
Key Takeaways:
- The size of community: The expansion of “community” in definition, physical and digital distribution, and role in business outcomes.
- Community and ______: And…Sales. Marketing. Success. Product. Pipeline goals. Revenue outcomes. Feature adoption. LTV.
- Delivering on business metrics: The right goals to align to and the best ways to measure impact.
- What next? The biggest takeaways from 2023 and one thing to focus on in 2024.
Community
Community-Led GTM: What’s Next?
Thursday, October 19th | 03:00 – 04:00 PM EST
Phoebe Shin Venkat
Senior Consultant at FeverBee Limited
Community-Led GTM Discussion Panel
3:00 – 4:00 pm EST
Moderation: Rebecca Marshburn (Common Room)
Guests:Jillian Bejtlich (Calendly) , Evan Hamilton (HubSpot) , Kayla Green (Gartner Peer Community) Phoebe Venkat (FeverBee)
Key Takeaways:
- The size of community: The expansion of “community” in definition, physical and digital distribution, and role in business outcomes.
- Community and ______: And…Sales. Marketing. Success. Product. Pipeline goals. Revenue outcomes. Feature adoption. LTV.
- Delivering on business metrics: The right goals to align to and the best ways to measure impact.
- What next? The biggest takeaways from 2023 and one thing to focus on in 2024.
Community
From Founder-Led Sales to Product Market Fit
Wednesday, October 18th | 01:00 – 01:30 PM EST
Adam Jay
The CEO and Co-Founder at Revenue Reimagined
Masterclass: Founder-Led Sales to Product Market Fit
1:00 – 1:30 pm EST
Adam Jay and Dale Zwizinski
Adam’s Bio: Co-Founder and CEO of Revenue Reimagined. Adam has built sales teams that have sold over $100M+ in ARR. A 2023 Demandbase Top 25 Sales Executive, Adam is an accomplished, engaging, and data-driven B2B SaaS Sales Leader with over a decade of successful revenue growth, scale, fundraising, and advisory experience. Dale’s Bio: Dale Zwizinski, Co-Founder of Revenue Reimagined and a seasoned Chief Go-To-Market (GTM) Officer, recognized for his visionary strategy and hands-on leadership. Dale’s strategic acumen, sharpened over 20 years in enterprise sales and emerging cloud technologies, forms the foundation of his success. In the early stages of startups, founders excel at sales by leveraging their passion and understanding of the product. As the company grows, they must transition from founder-led sales to scalable processes. During this masterclass, Adam and Dale will share best practices to ensure the process is smooth, effective and sustainable. Key Takeaways:
- Founders play a vital role in sales due to their dedication and product understanding, but this approach has limitations.
- To sustain growth, companies must move from founder-centric sales to systematic processes that can be executed by others.
- Trying to replicate founder success by hiring and training clones isn’t feasible and can lead to team failure.
Sales
From Founder-Led Sales to Product Market Fit
Wednesday, October 18th | 01:00 – 01:30 PM EST
Dale Zwizinski
Chief GTM Officer and Con-Founder at Revenue Reimagined
Masterclass: Founder-Led Sales to Product Market Fit
1:00 – 1:30 pm EST
Adam Jay and Dale Zwizinski
Adam’s Bio: Co-Founder and CEO of Revenue Reimagined. Adam has built sales teams that have sold over $100M+ in ARR. A 2023 Demandbase Top 25 Sales Executive, Adam is an accomplished, engaging, and data-driven B2B SaaS Sales Leader with over a decade of successful revenue growth, scale, fundraising, and advisory experience. Dale’s Bio: Dale Zwizinski, Co-Founder of Revenue Reimagined and a seasoned Chief Go-To-Market (GTM) Officer, recognized for his visionary strategy and hands-on leadership. Dale’s strategic acumen, sharpened over 20 years in enterprise sales and emerging cloud technologies, forms the foundation of his success. In the early stages of startups, founders excel at sales by leveraging their passion and understanding of the product. As the company grows, they must transition from founder-led sales to scalable processes. During this masterclass, Adam and Dale will share best practices to ensure the process is smooth, effective and sustainable. Key Takeaways:
- Founders play a vital role in sales due to their dedication and product understanding, but this approach has limitations.
- To sustain growth, companies must move from founder-centric sales to systematic processes that can be executed by others.
- Trying to replicate founder success by hiring and training clones isn’t feasible and can lead to team failure.
Sales
All You Need To Know About RevOps
Thursday, October 19th | 11:00 – 11:30 AM EST
Lisa Kelly
SaaS Revenue Operations Executive
All You Need To Know About RevOps
11:00-11:30 am EST
Lisa Kelly, Laura Wheeler & Jacki Leahy
Top voted questions from the RevOps community will be answered on stage by three RevOps leaders!
- What is your definition of RevOps?
- What are some of the key challenges that RevOps Team face today?
- At what stage does an org need to start thinking about RevOps/ building out the team?
- To whom do RevOps leaders report?
- How do you handle setting priorities and a working cadence when the majority of RevOps work requires buy-in and
support from other teams?- RevOps helps build foundational processes that lead to healthy, sustainable revenue. But CSuite doesn’t always
recognize the importance and RevOps folks are distanced from leadership decisions. How can RevOps help bridge
that gap?- How do you find the right level of depth when deciding what metrics the company should be paying attention to?
- How do you collaborate with cross-functional teams?
- Should the RevOps team be held accountable to any specific KPIs, if so which one(s)? What are the top 5 OKRs,
metrics, KPIs, or other stats you’re measured on?
The Convergence of Creators, Community and Content
Thursday, October 19th | 01:00 – 01:30 PM EST
Darryl Praill
Voted Top 3 Marketer on LinkedIn
The Convergence of Creators, Community and Content. EVERY MARKETER’S WORST NIGHTMARE.
1:00 – 1:30 pm EST
Darryl Praill
Marketers are being pressured to drive more revenue, on less budget, with fewer people. Traditional Marketing is no longer enough. In this session, learn how modern marketers are overcoming these challenges by embracing the creator culture to produce content and community that achieves massive outcomes for less budget and greater outcomes.
Key Takeaways:
- Learn how create the Creator your company needs to attract your buyers
- Master the art of finding and connecting with your buyers — in their communities
- Build the team and budget necessary to adapt and succeed in a tough economy and noise market.
Marketing
Community-Led GTM: What’s Next?
Thursday, October 19th | 03:00 – 04:00 PM EST
Kayla Green
Community Manager (Sales & Finance) @ Gartner Peer Community
Community-Led GTM Discussion Panel
3:00 – 4:00 pm EST
Moderation: Rebecca Marshburn (Common Room)
Guests:Jillian Bejtlich (Calendly) , Evan Hamilton (HubSpot) , Kayla Green (Gartner Peer Community) Phoebe Venkat (FeverBee)
Key Takeaways:
- The size of community: The expansion of “community” in definition, physical and digital distribution, and role in business outcomes.
- Community and ______: And…Sales. Marketing. Success. Product. Pipeline goals. Revenue outcomes. Feature adoption. LTV.
- Delivering on business metrics: The right goals to align to and the best ways to measure impact.
- What next? The biggest takeaways from 2023 and one thing to focus on in 2024.
Community
Unlocking Newsletters as a Growth Channel
Thursday, October 19th | 02:30 – 03:00 PM EST
Alex Garcia
The Founder of Marketing Examined
Unlocking Newsletters as a Growth Channel
2:30-3:00 pm EST
Alex Garcia and Amanda Steinberg
Are newsletters outdated? How to power your email channel in a Post-SPAM world? With the rise of generic AI-generated content old strategies don’t work anymore but email remains one of the most powerful growth channels if leveraged strategically. Tune in for the session with Amanda Steinberg, the president of CareerScope and the founder of DailyWorth and Alex Garcia, the founder of Marketing Examined (previously at the Hustle).
Key takeaways:
- Turning email into a growth channel 101
- Debunking myths and bad practices that make your email strategy outdated and inefficient
- 2024 email strategy building blocks that you can use to drive growth
B2B Influencers: A Double Edged Sword
Wednesday, October 18th | 04:30 – 05:15 PM EST
Daniel Helfman
Marketing Examined
B2B Influencers: A Double Edged Sword
04:30-5:15 pm EST
Daniel Helfman, Alex Garcia, Christopher Nault, Alexis Rivera Scott and Jahira Martins
B2B Influencers are reshaping GTM, but their role is still evolving. Make sure to include that powerful growth strategy
but think twice before jumping into easy solutions. In this panel we’re going to discuss the growing role of influencers in
the modern B2B landscape, chances and risks as well as the structured approach that you need to adopt right now to
fully leverage their potential.Key takeaways:
- Discover the power of B2B influencers in enhancing brand visibility and credibility.
- Challenges & Solutions: Navigate authenticity concerns and brand alignment challenges in B2B influencer
marketing.- Collaboration Strategies: Learn how to select, set objectives, and measure the impact of B2B influencer
campaigns for optimal results.
Marketing
Unlocking Newsletters as a Growth Channel
Thursday, October 19th | 02:30 – 03:00 PM EST
Amanda Steinberg
President, CareerScope
Unlocking Newsletters as a Growth Channel
2:30-3:00 pm EST
Alex Garcia and Amanda Steinberg
Are newsletters outdated? How to power your email channel in a Post-SPAM world? With the rise of generic AI-generated content old strategies don’t work anymore but email remains one of the most powerful growth channels if leveraged strategically. Tune in for the session with Amanda Steinberg, the president of CareerScope and the founder of DailyWorth and Alex Garcia, the founder of Marketing Examined (previously at the Hustle).
Key takeaways:
- Turning email into a growth channel 101
- Debunking myths and bad practices that make your email strategy outdated and inefficient
- 2024 email strategy building blocks that you can use to drive growth
5 GTM Trends You’ll See in 2024: B2B Future Powered by AI
Thursday, October 19th | 05:00 – 06:00 PM EST
Priyanka Sahay
VP of Product Marketing airSlate
5 GTM Trends You’ll See in 2024: B2B Future Powered by AI
5:00-6:00 pm EST
Moderator: Priyanka Sahay
Speakers: Rabi Gupta, Jonathan Gandolf, Aditya Kothadiya, Jesse Dailey
This will be THE discussion setting your outlook for 2024. Let’s collaborate on the future of GTM together!
Key takeaways:
- Deep dive into Top 5 GTM trends that will be top of mind for leaders in 2024
- Real strategies from C-Level execs on leveraging AI
- Ideas on driving productivity and new standard for business relationships
- Discussion on how to use content and communication to amplify your GTM plan
- (Truly) customer-centric GTM motion
5 GTM Trends You’ll See in 2024: B2B Future Powered by AI
Thursday, October 19th | 05:00 – 06:00 PM EST
Jonathan Gandolf
Founder & CEO | The Juice
5 GTM Trends You’ll See in 2024: B2B Future Powered by AI
5:00-6:00 pm EST
Moderator: Priyanka Sahay
Speakers: Rabi Gupta, Jonathan Gandolf, Aditya Kothadiya, Jesse Dailey
This will be THE discussion setting your outlook for 2024. Let’s collaborate on the future of GTM together!
Key takeaways:
- Deep dive into Top 5 GTM trends that will be top of mind for leaders in 2024
- Real strategies from C-Level execs on leveraging AI
- Ideas on driving productivity and new standard for business relationships
- Discussion on how to use content and communication to amplify your GTM plan
- (Truly) customer-centric GTM motion
How to Harness the Power of Customer Marketing for Growth
Thursday, October 19th | 01:30 – 02:00 PM EST
Bridget Heaton
Head of Customer Marketing at Slack
How to Harness the Power of Customer Marketing for Growth
1:30 – 2:00 PM EST
Bridget Heaton
It seems like every business now understands the need for customer marketing, but do they really understand how to develop this program to impact the business? Customer Marketing is so much more than just customer references and case studies, learn how you can partner with this team to drive growth.
Key takeaways:
- Some fundamentals of customer marketing and how to develop a customer marketing vision and strategy
- A framework that customer marketing teams can use to drive advocacy at scale and address business challenges
- Key ways to partner with customer marketing to drive growth
Customer Marketing
All You Need To Know About RevOps
Thursday, October 19th | 11:00 – 11:30 AM EST
Laura Wheeler
VP of Revenue Operations and Enablement at Spekit
All You Need To Know About RevOps
11:00-11:30 am EST
Lisa Kelly, Laura Wheeler & Jacki Leahy
Top voted questions from the RevOps community will be answered on stage by three RevOps leaders!
- What is your definition of RevOps?
- What are some of the key challenges that RevOps Team face today?
- At what stage does an org need to start thinking about RevOps/ building out the team?
- To whom do RevOps leaders report?
- How do you handle setting priorities and a working cadence when the majority of RevOps work requires buy-in and
support from other teams?- RevOps helps build foundational processes that lead to healthy, sustainable revenue. But CSuite doesn’t always
recognize the importance and RevOps folks are distanced from leadership decisions. How can RevOps help bridge
that gap?- How do you find the right level of depth when deciding what metrics the company should be paying attention to?
- How do you collaborate with cross-functional teams?
- Should the RevOps team be held accountable to any specific KPIs, if so which one(s)? What are the top 5 OKRs,
metrics, KPIs, or other stats you’re measured on?
The 5 Things RevOps Teams Should Know During Planning Season
Wednesday, October 18th | 05:30 – 06:00 PM EST
Orla Clifford
VP of Operations | Sigma Computing
The 5 Things RevOps Teams Should Know During Planning Season
5:30-6:00 pm EST
Orla Clifford
Join this session and learn the 5 things Revenue Operation leaders should know when planning a new fiscal year, how to work differently, and avoid mistakes made time and time again.
RevOps
All You Need To Know About RevOps
Thursday, October 19th | 11:00 – 11:30 AM EST
Jacki Leahy
Fractional RevOps Advisor, Linkedin Top Voice
All You Need To Know About RevOps
11:00-11:30 am EST
Lisa Kelly, Laura Wheeler & Jacki Leahy
Top voted questions from the RevOps community will be answered on stage by three RevOps leaders!
- What is your definition of RevOps?
- What are some of the key challenges that RevOps Team face today?
- At what stage does an org need to start thinking about RevOps/ building out the team?
- To whom do RevOps leaders report?
- How do you handle setting priorities and a working cadence when the majority of RevOps work requires buy-in and
support from other teams?- RevOps helps build foundational processes that lead to healthy, sustainable revenue. But CSuite doesn’t always
recognize the importance and RevOps folks are distanced from leadership decisions. How can RevOps help bridge
that gap?- How do you find the right level of depth when deciding what metrics the company should be paying attention to?
- How do you collaborate with cross-functional teams?
- Should the RevOps team be held accountable to any specific KPIs, if so which one(s)? What are the top 5 OKRs,
metrics, KPIs, or other stats you’re measured on?
B2B Influencers: A Double Edged Sword
Wednesday, October 18th | 04:30 – 05:15 PM EST
Christopher Nault
CEO & Founder of Growth
B2B Influencers: A Double Edged Sword
04:30-5:15 pm EST
Daniel Helfman, Alex Garcia, Christopher Nault, Alexis Rivera Scott and Jahira Martins
B2B Influencers are reshaping GTM, but their role is still evolving. Make sure to include that powerful growth strategy
but think twice before jumping into easy solutions. In this panel we’re going to discuss the growing role of influencers in
the modern B2B landscape, chances and risks as well as the structured approach that you need to adopt right now to
fully leverage their potential.Key takeaways:
- Discover the power of B2B influencers in enhancing brand visibility and credibility.
- Challenges & Solutions: Navigate authenticity concerns and brand alignment challenges in B2B influencer
marketing.- Collaboration Strategies: Learn how to select, set objectives, and measure the impact of B2B influencer
campaigns for optimal results.
Marketing
Webinars as a Pipeline Accelerator
Thursday, October 19th | 04:00 – 04:30 PM EST
Erik Newton
CMO Hubilo
Fresh Take: Webinars as a Pipeline Accelerator
4:00-4:30 pm EST
Erik Newton
Erik has over 30 years of marketing experience at Milestone, BrightEdge, TiVo, Netflix, MP3.com, Netscape, Adobe, and Dentsu. He loves doing research and takes a data-driven approach to marketing operations.
79% of Marketers Emphasize Customer Understanding in Events and Webinars, Yet 64% Struggle to Utilize Insights to Impact Pipeline
An array of new tools promise to help the modern marketer grow new revenue, gain insights, and improve ROI. What if you could turn to trusted solutions — webinars and events — to achieve these goals instead?
Join Hubilo’s CMO, Erik Newton to unlock your webinars’ full-funnel impact from opportunity attribution to accelerating deals and wins.
Key Takeaways:
- Strategies to drive ongoing conversions post-webinar and beyond
- Ways to rethink webinars to support content development and nurture efforts in a more automated and personalized way
- How webinars drive value across the entire customer lifecycle and deliver proof of ROI
5 GTM Trends You’ll See in 2024: B2B Future Powered by AI
Thursday, October 19th | 05:00 – 06:00 PM EST
Rabi Gupta
CEO @ EvaBot
5 GTM Trends You’ll See in 2024: B2B Future Powered by AI
5:00-6:00 pm EST
Moderator: Priyanka Sahay
Speakers: Rabi Gupta, Jonathan Gandolf, Aditya Kothadiya, Jesse Dailey
This will be THE discussion setting your outlook for 2024. Let’s collaborate on the future of GTM together!
Key takeaways:
- Deep dive into Top 5 GTM trends that will be top of mind for leaders in 2024
- Real strategies from C-Level execs on leveraging AI
- Ideas on driving productivity and new standard for business relationships
- Discussion on how to use content and communication to amplify your GTM plan
- (Truly) customer-centric GTM motion
5 GTM Trends You’ll See in 2024: B2B Future Powered by AI
Thursday, October 19th | 05:00 – 06:00 PM EST
Aditya Kothadiya
Founder & CEO @ Avoma
5 GTM Trends You’ll See in 2024: B2B Future Powered by AI
5:00-6:00 pm EST
Moderator: Priyanka Sahay
Speakers: Rabi Gupta, Jonathan Gandolf, Aditya Kothadiya, Jesse Dailey
This will be THE discussion setting your outlook for 2024. Let’s collaborate on the future of GTM together!
Key takeaways:
- Deep dive into Top 5 GTM trends that will be top of mind for leaders in 2024
- Real strategies from C-Level execs on leveraging AI
- Ideas on driving productivity and new standard for business relationships
- Discussion on how to use content and communication to amplify your GTM plan
- (Truly) customer-centric GTM motion
B2B Influencers: A Double Edged Sword
Wednesday, October 18th | 04:30 – 05:15 PM EST
Alexis Rivera Scott
Founder, Influence by Verbatim
B2B Influencers: A Double Edged Sword
04:30-5:15 pm EST
Daniel Helfman, Alex Garcia, Christopher Nault, Alexis Rivera Scott and Jahira Martins
B2B Influencers are reshaping GTM, but their role is still evolving. Make sure to include that powerful growth strategy
but think twice before jumping into easy solutions. In this panel we’re going to discuss the growing role of influencers in
the modern B2B landscape, chances and risks as well as the structured approach that you need to adopt right now to
fully leverage their potential.Key takeaways:
- Discover the power of B2B influencers in enhancing brand visibility and credibility.
- Challenges & Solutions: Navigate authenticity concerns and brand alignment challenges in B2B influencer
marketing.- Collaboration Strategies: Learn how to select, set objectives, and measure the impact of B2B influencer
campaigns for optimal results.
Marketing
B2B Influencers: A Double Edged Sword
Wednesday, October 18th | 04:30 – 05:15 PM EST
Jahira Martins
Director of Sales, Marketing Automation & Ops, Sand Technologies
B2B Influencers: A Double Edged Sword
04:30-5:15 pm EST
Daniel Helfman, Alex Garcia, Christopher Nault, Alexis Rivera Scott and Jahira Martins
B2B Influencers are reshaping GTM, but their role is still evolving. Make sure to include that powerful growth strategy
but think twice before jumping into easy solutions. In this panel we’re going to discuss the growing role of influencers in
the modern B2B landscape, chances and risks as well as the structured approach that you need to adopt right now to
fully leverage their potential.Key takeaways:
- Discover the power of B2B influencers in enhancing brand visibility and credibility.
- Challenges & Solutions: Navigate authenticity concerns and brand alignment challenges in B2B influencer
marketing.- Collaboration Strategies: Learn how to select, set objectives, and measure the impact of B2B influencer
campaigns for optimal results.
Marketing
5 GTM Trends You’ll See in 2024: B2B Future Powered by AI
Thursday, October 19th | 05:00 – 06:00 PM EST
Jesse Dailey
SVP, Customer Success and Solution Engineering at People.ai
5 GTM Trends You’ll See in 2024: B2B Future Powered by AI
5:00-6:00 pm EST
Moderator: Priyanka Sahay
Speakers: Rabi Gupta, Jonathan Gandolf, Aditya Kothadiya, Jesse Dailey
This will be THE discussion setting your outlook for 2024. Let’s collaborate on the future of GTM together!
Key takeaways:
- Deep dive into Top 5 GTM trends that will be top of mind for leaders in 2024
- Real strategies from C-Level execs on leveraging AI
- Ideas on driving productivity and new standard for business relationships
- Discussion on how to use content and communication to amplify your GTM plan
- (Truly) customer-centric GTM motion
Discover what's next for GTM
RevCon 2023 Is Powered By
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Watch sessions from RevCon 2022
Learn from the most forward-thinking leaders in the B2B space!
Come together with revenue professionals to collaborate on the future of B2B GTM.
Welcome to the Era of Community-Led GTM
Sign up for two days of curated content, presented by the top thought-leaders in the B2B SaaS space. We want you to walk away inspired, equipped with the right tools and strategies, connected to your peers and empowered to shape the future of GTM.
Day 1 is all about marketing and sales, where you’ll learn from industry experts on how to scale, adapt to changing tools and systems, and stay ahead of the game.
Day 2 is dedicated to customer success and revops, with sessions exploring the strategies you need to keep customers satisfied and the latest innovations in revenue operations.
RevCon 2024 Speakers
Jan Young
Founder & CCO, JanYoungCX
Interactive Workshop on Increasing Revenue Through GTM Alignment
11:30 – 12:00 pm EST
Jan Young
We all know Go-To-Market Alignment is critical to increase revenue. And by now, we all know that current market conditions require us to maximize both Land and Expand revenues. But we’re still not there. And listening to another talking head isn’t going to fix that.
Come to an interactive session where together, we’ll identify the maturity of your organization and assess the gaps and challenges that increase your costs, leave money on the table, and create revenue leakage. You’ll walk away with tangible actions that you can start working with today.
If you’re a Sales, Marketing, Customer Success, or RevOps leader, you won’t want to miss this session.
Customer Success
John Barrows
CEO of JB Sales
The Age of the Agile Sales Org
12:30-1:00pm EST
John Barrows
John is the CEO of JB Sales, an organization focused on elevating the people and profession of sales through training, content and events. He has trained some of the world’s fastest growing sales teams like Salesforce.com, Zoom and LinkedIn and many others.
The fundamentals of Sales haven’t changed much over the years but a lot has and will continue to do so at a faster rate than ever before. There have been a myriad of new methodologies, tactics, approaches, and technologies that sales reps have to master along with all their product knowledge and admin tasks they’re responsible for. Buyers also have more options and less tolerance than ever before for outdated sales tactics and forced sales processes.
Agility is the number one competitive advantage in today’s market. Sales reps and teams who are agile and continue to evolve will be the ones who continue to thrive moving forward.
Key Takeaways:
- Framework to help address various aspects of the sales process that teams can use to execute and test different approaches to find out what works for them
- Sales-ready messaging, cold calling and negotiations.
Sales
Kevin White
Marketing @CommonRoomHQ
Dark Funnel Uncovered
2:30 – 3:00 pm EST
Kevin White
The dark funnel gets a bad wrap because of the name. Teams think it’s a mysterious force of nature that can’t be reckoned with. This is far from the truth. Your go-to-market team can tap into the dark funnel. They can find opportunities to drive pipeline in it. And it can be measured to show impact on investment. In this talk, we’ll show you how.
Marketing
Leslie Greenwood
Founder and CEO of Chief Evangelist Consulting
From Customers to Evangelists: Cultivating a Community of Passionate Advocates
12-12:30pm EST
Leslie Greenwood
Leslie Greenwood is the Founder and CEO of Chief Evangelist Consulting where she provides strategic guidance and insights to organizations looking to build impactful communities. Leslie will share practical insights on creating evangelists for your brand and the importance of community in this process.
Key Takeaways:
- Defining evangelists: Learn how evangelists differ from ambassadors or influencers and how to identify them within your ecosystem.
- Engaging evangelists: Discover effective strategies to engage and motivate your evangelists, strengthening their connection with your brand.
- Amplifying evangelists: Explore tactics to amplify the voices of your evangelists, creating a network that drives brand growth.
- Measuring success: Understand the beginning metrics to track the impact and effectiveness of your evangelist-growing efforts.
Community
Sid Kumar
SVP of Revenue Operations at HubSpot
Driving Connected GTM with RevOps
2:00-2:30pm EST
Sid Kumar
Sid Kumar is SVP of Revenue Operations at HubSpot, where he leads worldwide go-to-market strategy and operations for the Flywheel organization across marketing, sales and customer success. Prior to HubSpot, Sid was head of field sales operations at Amazon Web Services (AWS). Sid is an industry thought leader on high velocity connected go-to-market models. He has a BA in Economics from Yale and a MBA in Strategic Management from The Wharton School.
Abstract: We’ll explore how community engagement and advocacy can be integrated into the Revenue Operations framework to drive growth.
RevOps
Austin Distel
Senior Director Of Marketing at Jasper
7 AI Playbooks for GTM Teams
4:30 – 5:00 pm EST
Austin Distel
Austin Distel is known as “The AI Guy” who helps marketing teams use AI to power their best work. He’s the Growth Hacker @ Jasper, speaker, and investor.
Artificial Intelligence is talked about a lot, but few GTM teams truly utilize its power to the fullest. I helped start Jasper and for the past 3 years, I have been on the front-lines of figuring out how to use AI in advertising, SEO, landing page copy, social media, marketing emails, event & community growth, sales-enablement, and so much more. In this 30’ fast-paced masterclass, I’ll present 7 Playbooks to using AI that not only makes your GTM efforts faster, but also maximize performance.
Key Takeaways:
- My recommended AI techstack for GTM teams & how they work together after vetting dozens of tools
- [Screenshare] The top 7 use-cases to generate revenue using AI
- Friendly advice for your 2024 strategic planning & getting your company to adopt AI tools
AI marketing
Morgan J Ingram
Founder and CEO @ Ascension Media Productions
Prerecorded fireside chat will be streamed
3:00 – 3:30 pm EST
Morgan Ingram
Don’t miss Morgan J Ingram and Jared Robin‘s session where they talk about sales development AND introduced a new term!
Jared Robin
Founder @ RevGenius
Keynote: Communities are Replaceable
11:30 – 12:00 PM EST
Jared Robin
How many communities do you belong to?
In this session Jared Robin talks about the explosion of communities and the dearth of irreplaceable ones. What does it take to build a community that’s irreplaceable?
Community
Jen Allen
Evangelist for Lavender, aka DemandJen
How to Break Through Your Buyers’ Mental Spam Filter
1:30 – 2:00pm EST
Jennifer Allen
Buyers have developed a skill that is obliterating our top-of-funnel activity. Or, better yet, let’s call it a coping mechanism. And, pushing our teams to make MORE cold calls, send MORE cold emails, send MORE gated eBooks, blogs, and newsletters isn’t making things better. It’s making things worse. Because we’re not adopting our messaging to account for the mental spam filter. If you lead a Sales and Marketing team, please teach them about the mental spam filter.
There is no easy button. We have to evolve. Join Jen to learn about best practices around adapting our sales messaging!
Sales
Ralphie English
VP of Customer Success at Deepgram
Expanding Revenue Footprint through Customer-Centric Transformation in Customer Success
12:30 – 1:00pm EST
Ralphie English
Today’s ever-evolving landscape demands more than just innovative products. It requires a deep understanding and prioritization of the customer’s needs and experiences. Ralphie will walk through the connection between a genuine customer-centric transformation within Customer Success teams and the expansion of a company’s revenue footprint. Drawing from 13 years of industry mastery, she’ll unravel the methods and strategies that not only retain but amplify revenue through enhanced customer loyalty, referrals, and value realization.
Key Takeaways:
- Beyond Retention: Understand how customer-centricity within Customer Success leads to increased upselling, cross-selling, and organic growth opportunities.
- Value Realization: Discover how aligning Customer Success initiatives with customer objectives can maximize the perceived and realized value, subsequently driving higher revenue.
- Operational Excellence: Recognize the critical role of tools, insights, and alignment in transforming Customer Success operations to become robust revenue generators.
Customer Success
Sangram Vajre
CEO @GTM Partners
Redefining ROI for B2B Marketers
11:00 – 11:30 am EST
Sangram Vajre
In a recent survey conducted by GTM Partners, 60% of companies said they couldn’t articulate the ROI of their own solution. Failure to show ROI is the #1 reason your pipeline isn’t closing, your customers aren’t renewing, and your base isn’t expanding. If you can pull just one growth lever today to impact revenue over the next 12 months, it would be ROI.
Key takeaways:
- A new framework for ROI, including five separate and distinct kinds of ROI
- How to use ROI throughout the lifecycle
- Why ROI should be an executive-level concern and not just a marketing tactic.
Marketing GTM
Jess Cook
The Co-Host of “That’s marketing Baby”
Creating Next-Level Case Studies
4:00 – 4:30 pm EST
Jess Cook
Case studies are one of the hardest-working bottom-of-funnel types of content out there, but the old “problem, solution, results” wall of text just isn’t cutting it anymore. Potential buyers are no longer swayed by a carefully worded puff piece. They want to hear real feedback and ROI directly from your customers — and they want to do it in their preferred format.
In this talk, you’ll learn how to create case studies that build trust and drive pipeline with today’s buyers, including:
- Why thinking about how you’ll distribute your case studies before you create them is non-negotiable
- Why case studies that let people “choose their own adventure” are the fastest path to engagement and conversion
- How this new approach is actually a lighter lift on your team and your customers
Content Marketing
Rebecca Marshburn
Head of Community at Common Room
Community-Led GTM Discussion Panel
3:00 – 4:00 pm EST
Moderation: Rebecca Marshburn (Common Room)
Guests:Jillian Bejtlich (Calendly) , Evan Hamilton (HubSpot) , Kayla Green (Gartner Peer Community) Phoebe Venkat (FeverBee)
Key Takeaways:
- The size of community: The expansion of “community” in definition, physical and digital distribution, and role in business outcomes.
- Community and ______: And…Sales. Marketing. Success. Product. Pipeline goals. Revenue outcomes. Feature adoption. LTV.
- Delivering on business metrics: The right goals to align to and the best ways to measure impact.
- What next? The biggest takeaways from 2023 and one thing to focus on in 2024.
Community
Jillian Bejtlich
Community Lead at Calendly
Community-Led GTM Discussion Panel
3:00 – 4:00 pm EST
Moderation: Rebecca Marshburn (Common Room)
Guests:Jillian Bejtlich (Calendly) , Evan Hamilton (HubSpot) , Kayla Green (Gartner Peer Community) Phoebe Venkat (FeverBee)
Key Takeaways:
- The size of community: The expansion of “community” in definition, physical and digital distribution, and role in business outcomes.
- Community and ______: And…Sales. Marketing. Success. Product. Pipeline goals. Revenue outcomes. Feature adoption. LTV.
- Delivering on business metrics: The right goals to align to and the best ways to measure impact.
- What next? The biggest takeaways from 2023 and one thing to focus on in 2024.
Community
Sonam Dabholkar
Customer Success Operations, Gong
Redefining Customer Success: The AI Revolution from CS Operations’ Lens
12:00 – 12:30 pm EST
Sonam Dabholkar
In this session, Sonam Dabholkar, Director of Customer Success Operations at Gong, shares her observations on how AI can revolutionize the world of Customer Success, and the role that CS Operations teams will have in ensuring that AI is utilized effectively during the customer journey to optimize internal team efficiency and achieve customer outcomes.
Key takeaways:
- Understand practical applications of AI in Customer Success, and the tradeoffs of using AI
- Understand the role of Operations teams in driving the successful adoption of AI in Customer Success organizations
Customer Success AI
Justin Simon
Building content marketing and distribution engines for B2B SaaS
Distribution-First Content Masterclass
3:30 – 4:00pm EST
Justin Simon
Are you starting to realize that you’re creating content that nobody sees?
Are you tired of writing dozens of “SEO” blog posts that barely stand out from your competition? The truth is that creating great content is only half the battle. The other half is making sure that your audience actually sees your content. That’s where a Distribution First Content Strategy comes in.
Key Takeaways:
- How to Create a Distribution First Content Engine
- How I got 361x more ROI from effectively distributing my content
- Real-life Distribution examples
Content Marketing
Evan Hamilton
Director of Community at Hubspot
Community-Led GTM Discussion Panel
3:00 – 4:00 pm EST
Moderation: Rebecca Marshburn (Common Room)
Guests:Jillian Bejtlich (Calendly) , Evan Hamilton (HubSpot) , Kayla Green (Gartner Peer Community) Phoebe Venkat (FeverBee)
Key Takeaways:
- The size of community: The expansion of “community” in definition, physical and digital distribution, and role in business outcomes.
- Community and ______: And…Sales. Marketing. Success. Product. Pipeline goals. Revenue outcomes. Feature adoption. LTV.
- Delivering on business metrics: The right goals to align to and the best ways to measure impact.
- What next? The biggest takeaways from 2023 and one thing to focus on in 2024.
Community
Phoebe Shin Venkat
Senior Consultant at FeverBee Limited
Community-Led GTM Discussion Panel
3:00 – 4:00 pm EST
Moderation: Rebecca Marshburn (Common Room)
Guests:Jillian Bejtlich (Calendly) , Evan Hamilton (HubSpot) , Kayla Green (Gartner Peer Community) Phoebe Venkat (FeverBee)
Key Takeaways:
- The size of community: The expansion of “community” in definition, physical and digital distribution, and role in business outcomes.
- Community and ______: And…Sales. Marketing. Success. Product. Pipeline goals. Revenue outcomes. Feature adoption. LTV.
- Delivering on business metrics: The right goals to align to and the best ways to measure impact.
- What next? The biggest takeaways from 2023 and one thing to focus on in 2024.
Community
Adam Jay
The CEO and Co-Founder at Revenue Reimagined
Masterclass: Founder-Led Sales to Product Market Fit
1:00 – 1:30 pm EST
Adam Jay and Dale Zwizinski
Adam’s Bio: Co-Founder and CEO of Revenue Reimagined. Adam has built sales teams that have sold over $100M+ in ARR. A 2023 Demandbase Top 25 Sales Executive, Adam is an accomplished, engaging, and data-driven B2B SaaS Sales Leader with over a decade of successful revenue growth, scale, fundraising, and advisory experience. Dale’s Bio: Dale Zwizinski, Co-Founder of Revenue Reimagined and a seasoned Chief Go-To-Market (GTM) Officer, recognized for his visionary strategy and hands-on leadership. Dale’s strategic acumen, sharpened over 20 years in enterprise sales and emerging cloud technologies, forms the foundation of his success. In the early stages of startups, founders excel at sales by leveraging their passion and understanding of the product. As the company grows, they must transition from founder-led sales to scalable processes. During this masterclass, Adam and Dale will share best practices to ensure the process is smooth, effective and sustainable. Key Takeaways:
- Founders play a vital role in sales due to their dedication and product understanding, but this approach has limitations.
- To sustain growth, companies must move from founder-centric sales to systematic processes that can be executed by others.
- Trying to replicate founder success by hiring and training clones isn’t feasible and can lead to team failure.
Sales
Dale Zwizinski
Chief GTM Officer and Con-Founder at Revenue Reimagined
Masterclass: Founder-Led Sales to Product Market Fit
1:00 – 1:30 pm EST
Adam Jay and Dale Zwizinski
Adam’s Bio: Co-Founder and CEO of Revenue Reimagined. Adam has built sales teams that have sold over $100M+ in ARR. A 2023 Demandbase Top 25 Sales Executive, Adam is an accomplished, engaging, and data-driven B2B SaaS Sales Leader with over a decade of successful revenue growth, scale, fundraising, and advisory experience. Dale’s Bio: Dale Zwizinski, Co-Founder of Revenue Reimagined and a seasoned Chief Go-To-Market (GTM) Officer, recognized for his visionary strategy and hands-on leadership. Dale’s strategic acumen, sharpened over 20 years in enterprise sales and emerging cloud technologies, forms the foundation of his success. In the early stages of startups, founders excel at sales by leveraging their passion and understanding of the product. As the company grows, they must transition from founder-led sales to scalable processes. During this masterclass, Adam and Dale will share best practices to ensure the process is smooth, effective and sustainable. Key Takeaways:
- Founders play a vital role in sales due to their dedication and product understanding, but this approach has limitations.
- To sustain growth, companies must move from founder-centric sales to systematic processes that can be executed by others.
- Trying to replicate founder success by hiring and training clones isn’t feasible and can lead to team failure.
Sales
Lisa Kelly
SaaS Revenue Operations Executive
All You Need To Know About RevOps
11:00-11:30 am EST
Lisa Kelly, Laura Wheeler & Jacki Leahy
Top voted questions from the RevOps community will be answered on stage by three RevOps leaders!
- What is your definition of RevOps?
- What are some of the key challenges that RevOps Team face today?
- At what stage does an org need to start thinking about RevOps/ building out the team?
- To whom do RevOps leaders report?
- How do you handle setting priorities and a working cadence when the majority of RevOps work requires buy-in and
support from other teams?- RevOps helps build foundational processes that lead to healthy, sustainable revenue. But CSuite doesn’t always
recognize the importance and RevOps folks are distanced from leadership decisions. How can RevOps help bridge
that gap?- How do you find the right level of depth when deciding what metrics the company should be paying attention to?
- How do you collaborate with cross-functional teams?
- Should the RevOps team be held accountable to any specific KPIs, if so which one(s)? What are the top 5 OKRs,
metrics, KPIs, or other stats you’re measured on?
Darryl Praill
Voted Top 3 Marketer on LinkedIn
The Convergence of Creators, Community and Content. EVERY MARKETER’S WORST NIGHTMARE.
1:00 – 1:30 pm EST
Darryl Praill
Marketers are being pressured to drive more revenue, on less budget, with fewer people. Traditional Marketing is no longer enough. In this session, learn how modern marketers are overcoming these challenges by embracing the creator culture to produce content and community that achieves massive outcomes for less budget and greater outcomes.
Key Takeaways:
- Learn how create the Creator your company needs to attract your buyers
- Master the art of finding and connecting with your buyers — in their communities
- Build the team and budget necessary to adapt and succeed in a tough economy and noise market.
Marketing
Kayla Green
Community Manager (Sales & Finance) @ Gartner Peer Community
Community-Led GTM Discussion Panel
3:00 – 4:00 pm EST
Moderation: Rebecca Marshburn (Common Room)
Guests:Jillian Bejtlich (Calendly) , Evan Hamilton (HubSpot) , Kayla Green (Gartner Peer Community) Phoebe Venkat (FeverBee)
Key Takeaways:
- The size of community: The expansion of “community” in definition, physical and digital distribution, and role in business outcomes.
- Community and ______: And…Sales. Marketing. Success. Product. Pipeline goals. Revenue outcomes. Feature adoption. LTV.
- Delivering on business metrics: The right goals to align to and the best ways to measure impact.
- What next? The biggest takeaways from 2023 and one thing to focus on in 2024.
Community
Alex Garcia
The Founder of Marketing Examined
Unlocking Newsletters as a Growth Channel
2:30-3:00 pm EST
Alex Garcia and Amanda Steinberg
Are newsletters outdated? How to power your email channel in a Post-SPAM world? With the rise of generic AI-generated content old strategies don’t work anymore but email remains one of the most powerful growth channels if leveraged strategically. Tune in for the session with Amanda Steinberg, the president of CareerScope and the founder of DailyWorth and Alex Garcia, the founder of Marketing Examined (previously at the Hustle).
Key takeaways:
- Turning email into a growth channel 101
- Debunking myths and bad practices that make your email strategy outdated and inefficient
- 2024 email strategy building blocks that you can use to drive growth
Daniel Helfman
Marketing Examined
B2B Influencers: A Double Edged Sword
04:30-5:15 pm EST
Daniel Helfman, Alex Garcia, Christopher Nault, Alexis Rivera Scott and Jahira Martins
B2B Influencers are reshaping GTM, but their role is still evolving. Make sure to include that powerful growth strategy
but think twice before jumping into easy solutions. In this panel we’re going to discuss the growing role of influencers in
the modern B2B landscape, chances and risks as well as the structured approach that you need to adopt right now to
fully leverage their potential.Key takeaways:
- Discover the power of B2B influencers in enhancing brand visibility and credibility.
- Challenges & Solutions: Navigate authenticity concerns and brand alignment challenges in B2B influencer
marketing.- Collaboration Strategies: Learn how to select, set objectives, and measure the impact of B2B influencer
campaigns for optimal results.
Marketing
Amanda Steinberg
President, CareerScope
Unlocking Newsletters as a Growth Channel
2:30-3:00 pm EST
Alex Garcia and Amanda Steinberg
Are newsletters outdated? How to power your email channel in a Post-SPAM world? With the rise of generic AI-generated content old strategies don’t work anymore but email remains one of the most powerful growth channels if leveraged strategically. Tune in for the session with Amanda Steinberg, the president of CareerScope and the founder of DailyWorth and Alex Garcia, the founder of Marketing Examined (previously at the Hustle).
Key takeaways:
- Turning email into a growth channel 101
- Debunking myths and bad practices that make your email strategy outdated and inefficient
- 2024 email strategy building blocks that you can use to drive growth
Priyanka Sahay
VP of Product Marketing airSlate
5 GTM Trends You’ll See in 2024: B2B Future Powered by AI
5:00-6:00 pm EST
Moderator: Priyanka Sahay
Speakers: Rabi Gupta, Jonathan Gandolf, Aditya Kothadiya, Jesse Dailey
This will be THE discussion setting your outlook for 2024. Let’s collaborate on the future of GTM together!
Key takeaways:
- Deep dive into Top 5 GTM trends that will be top of mind for leaders in 2024
- Real strategies from C-Level execs on leveraging AI
- Ideas on driving productivity and new standard for business relationships
- Discussion on how to use content and communication to amplify your GTM plan
- (Truly) customer-centric GTM motion
Jonathan Gandolf
Founder & CEO | The Juice
5 GTM Trends You’ll See in 2024: B2B Future Powered by AI
5:00-6:00 pm EST
Moderator: Priyanka Sahay
Speakers: Rabi Gupta, Jonathan Gandolf, Aditya Kothadiya, Jesse Dailey
This will be THE discussion setting your outlook for 2024. Let’s collaborate on the future of GTM together!
Key takeaways:
- Deep dive into Top 5 GTM trends that will be top of mind for leaders in 2024
- Real strategies from C-Level execs on leveraging AI
- Ideas on driving productivity and new standard for business relationships
- Discussion on how to use content and communication to amplify your GTM plan
- (Truly) customer-centric GTM motion
Bridget Heaton
Head of Customer Marketing at Slack
How to Harness the Power of Customer Marketing for Growth
1:30 – 2:00 PM EST
Bridget Heaton
It seems like every business now understands the need for customer marketing, but do they really understand how to develop this program to impact the business? Customer Marketing is so much more than just customer references and case studies, learn how you can partner with this team to drive growth.
Key takeaways:
- Some fundamentals of customer marketing and how to develop a customer marketing vision and strategy
- A framework that customer marketing teams can use to drive advocacy at scale and address business challenges
- Key ways to partner with customer marketing to drive growth
Customer Marketing
Laura Wheeler
VP of Revenue Operations and Enablement at Spekit
All You Need To Know About RevOps
11:00-11:30 am EST
Lisa Kelly, Laura Wheeler & Jacki Leahy
Top voted questions from the RevOps community will be answered on stage by three RevOps leaders!
- What is your definition of RevOps?
- What are some of the key challenges that RevOps Team face today?
- At what stage does an org need to start thinking about RevOps/ building out the team?
- To whom do RevOps leaders report?
- How do you handle setting priorities and a working cadence when the majority of RevOps work requires buy-in and
support from other teams?- RevOps helps build foundational processes that lead to healthy, sustainable revenue. But CSuite doesn’t always
recognize the importance and RevOps folks are distanced from leadership decisions. How can RevOps help bridge
that gap?- How do you find the right level of depth when deciding what metrics the company should be paying attention to?
- How do you collaborate with cross-functional teams?
- Should the RevOps team be held accountable to any specific KPIs, if so which one(s)? What are the top 5 OKRs,
metrics, KPIs, or other stats you’re measured on?
Orla Clifford
VP of Operations | Sigma Computing
The 5 Things RevOps Teams Should Know During Planning Season
5:30-6:00 pm EST
Orla Clifford
Join this session and learn the 5 things Revenue Operation leaders should know when planning a new fiscal year, how to work differently, and avoid mistakes made time and time again.
RevOps
Jacki Leahy
Fractional RevOps Advisor, Linkedin Top Voice
All You Need To Know About RevOps
11:00-11:30 am EST
Lisa Kelly, Laura Wheeler & Jacki Leahy
Top voted questions from the RevOps community will be answered on stage by three RevOps leaders!
- What is your definition of RevOps?
- What are some of the key challenges that RevOps Team face today?
- At what stage does an org need to start thinking about RevOps/ building out the team?
- To whom do RevOps leaders report?
- How do you handle setting priorities and a working cadence when the majority of RevOps work requires buy-in and
support from other teams?- RevOps helps build foundational processes that lead to healthy, sustainable revenue. But CSuite doesn’t always
recognize the importance and RevOps folks are distanced from leadership decisions. How can RevOps help bridge
that gap?- How do you find the right level of depth when deciding what metrics the company should be paying attention to?
- How do you collaborate with cross-functional teams?
- Should the RevOps team be held accountable to any specific KPIs, if so which one(s)? What are the top 5 OKRs,
metrics, KPIs, or other stats you’re measured on?
Christopher Nault
CEO & Founder of Growth
B2B Influencers: A Double Edged Sword
04:30-5:15 pm EST
Daniel Helfman, Alex Garcia, Christopher Nault, Alexis Rivera Scott and Jahira Martins
B2B Influencers are reshaping GTM, but their role is still evolving. Make sure to include that powerful growth strategy
but think twice before jumping into easy solutions. In this panel we’re going to discuss the growing role of influencers in
the modern B2B landscape, chances and risks as well as the structured approach that you need to adopt right now to
fully leverage their potential.Key takeaways:
- Discover the power of B2B influencers in enhancing brand visibility and credibility.
- Challenges & Solutions: Navigate authenticity concerns and brand alignment challenges in B2B influencer
marketing.- Collaboration Strategies: Learn how to select, set objectives, and measure the impact of B2B influencer
campaigns for optimal results.
Marketing
Erik Newton
CMO Hubilo
Fresh Take: Webinars as a Pipeline Accelerator
4:00-4:30 pm EST
Erik Newton
Erik has over 30 years of marketing experience at Milestone, BrightEdge, TiVo, Netflix, MP3.com, Netscape, Adobe, and Dentsu. He loves doing research and takes a data-driven approach to marketing operations.
79% of Marketers Emphasize Customer Understanding in Events and Webinars, Yet 64% Struggle to Utilize Insights to Impact Pipeline
An array of new tools promise to help the modern marketer grow new revenue, gain insights, and improve ROI. What if you could turn to trusted solutions — webinars and events — to achieve these goals instead?
Join Hubilo’s CMO, Erik Newton to unlock your webinars’ full-funnel impact from opportunity attribution to accelerating deals and wins.
Key Takeaways:
- Strategies to drive ongoing conversions post-webinar and beyond
- Ways to rethink webinars to support content development and nurture efforts in a more automated and personalized way
- How webinars drive value across the entire customer lifecycle and deliver proof of ROI
Rabi Gupta
CEO @ EvaBot
5 GTM Trends You’ll See in 2024: B2B Future Powered by AI
5:00-6:00 pm EST
Moderator: Priyanka Sahay
Speakers: Rabi Gupta, Jonathan Gandolf, Aditya Kothadiya, Jesse Dailey
This will be THE discussion setting your outlook for 2024. Let’s collaborate on the future of GTM together!
Key takeaways:
- Deep dive into Top 5 GTM trends that will be top of mind for leaders in 2024
- Real strategies from C-Level execs on leveraging AI
- Ideas on driving productivity and new standard for business relationships
- Discussion on how to use content and communication to amplify your GTM plan
- (Truly) customer-centric GTM motion
Aditya Kothadiya
Founder & CEO @ Avoma
5 GTM Trends You’ll See in 2024: B2B Future Powered by AI
5:00-6:00 pm EST
Moderator: Priyanka Sahay
Speakers: Rabi Gupta, Jonathan Gandolf, Aditya Kothadiya, Jesse Dailey
This will be THE discussion setting your outlook for 2024. Let’s collaborate on the future of GTM together!
Key takeaways:
- Deep dive into Top 5 GTM trends that will be top of mind for leaders in 2024
- Real strategies from C-Level execs on leveraging AI
- Ideas on driving productivity and new standard for business relationships
- Discussion on how to use content and communication to amplify your GTM plan
- (Truly) customer-centric GTM motion
Alexis Rivera Scott
Founder, Influence by Verbatim
B2B Influencers: A Double Edged Sword
04:30-5:15 pm EST
Daniel Helfman, Alex Garcia, Christopher Nault, Alexis Rivera Scott and Jahira Martins
B2B Influencers are reshaping GTM, but their role is still evolving. Make sure to include that powerful growth strategy
but think twice before jumping into easy solutions. In this panel we’re going to discuss the growing role of influencers in
the modern B2B landscape, chances and risks as well as the structured approach that you need to adopt right now to
fully leverage their potential.Key takeaways:
- Discover the power of B2B influencers in enhancing brand visibility and credibility.
- Challenges & Solutions: Navigate authenticity concerns and brand alignment challenges in B2B influencer
marketing.- Collaboration Strategies: Learn how to select, set objectives, and measure the impact of B2B influencer
campaigns for optimal results.
Marketing
Jahira Martins
Director of Sales, Marketing Automation & Ops, Sand Technologies
B2B Influencers: A Double Edged Sword
04:30-5:15 pm EST
Daniel Helfman, Alex Garcia, Christopher Nault, Alexis Rivera Scott and Jahira Martins
B2B Influencers are reshaping GTM, but their role is still evolving. Make sure to include that powerful growth strategy
but think twice before jumping into easy solutions. In this panel we’re going to discuss the growing role of influencers in
the modern B2B landscape, chances and risks as well as the structured approach that you need to adopt right now to
fully leverage their potential.Key takeaways:
- Discover the power of B2B influencers in enhancing brand visibility and credibility.
- Challenges & Solutions: Navigate authenticity concerns and brand alignment challenges in B2B influencer
marketing.- Collaboration Strategies: Learn how to select, set objectives, and measure the impact of B2B influencer
campaigns for optimal results.
Marketing
Jesse Dailey
SVP, Customer Success and Solution Engineering at People.ai
5 GTM Trends You’ll See in 2024: B2B Future Powered by AI
5:00-6:00 pm EST
Moderator: Priyanka Sahay
Speakers: Rabi Gupta, Jonathan Gandolf, Aditya Kothadiya, Jesse Dailey
This will be THE discussion setting your outlook for 2024. Let’s collaborate on the future of GTM together!
Key takeaways:
- Deep dive into Top 5 GTM trends that will be top of mind for leaders in 2024
- Real strategies from C-Level execs on leveraging AI
- Ideas on driving productivity and new standard for business relationships
- Discussion on how to use content and communication to amplify your GTM plan
- (Truly) customer-centric GTM motion
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RevCon 2024
What’s Next for GTM?
3 Days. 24 Talks.
RevCon is a digital conference that brings the GTM world together. The first RevCon in 2021 brought together more than 2,000 sales, marketing, revenue operations, and customer success leaders. In 2022 the second RevCon more than doubled the original, with over 5,000 Registrants! In 2023 we reached over 7,000 registrants. Featured speakers included Mark Roberge, Co-Founder Stage 2 Capital, Stevie Case, CRO at Vanta, Kevin Dorsey, SVP Sales at Bench, Melissa Rosenthal, Chief Creative Officer at ClickUp, John Barrows, CEO of JB Sales, Jen Allen aka DemandJen, Sangram Vajre, CEO of GTM Partners, and more.
Our goal is to feature top industry experts through panel discussions and masterclasses, spread across three days to accommodate our attendees’ busy schedules.
Let’s collaborate on the future of GTM together. We are excited to meet the needs of the space with more incredible speakers, topics, and sponsors!
Agenda
Day 1
Interactive Workshop on Increasing Revenue Through GTM Alignment
Founder & CCO, JanYoungCX
The Age of the Agile Sales Org
CEO of JB Sales
Dark Funnel Uncovered
Marketing @CommonRoomHQ
Day 2
Interactive Workshop on Increasing Revenue Through GTM Alignment
Founder & CCO, JanYoungCX
The Age of the Agile Sales Org
CEO of JB Sales
Dark Funnel Uncovered
Marketing @CommonRoomHQ
Day 3
Interactive Workshop on Increasing Revenue Through GTM Alignment
Founder & CCO, JanYoungCX
The Age of the Agile Sales Org
CEO of JB Sales
Dark Funnel Uncovered
Marketing @CommonRoomHQ
RevCon 2022 event highlights
5.5k
registrants
50
countries
89
speakers
1
hip-hop song produced
Join us at RevCon 2023
Discover what's next for GTM
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