Dark Funnel Uncovered
Replay Available On Demand
The dark funnel gets a bad wrap because of the name. Teams think it’s a mysterious force of nature that can’t be reckoned with. This is far from the truth. Your go-to-market team can tap into the dark funnel. They can find opportunities to drive pipeline in it. And it can be measured to show impact on investment. In this talk, we’ll show you how.