What is content operations and why is it important? Here we cover everything you need to know to build an efficient content ops process for your business.
Burnout. Burnout. Burnout. It is real. Your team is suffering from it right now. You need a plan. Burnout and its relationship to performance management is one of the most misunderstood concepts in business today. A problem so large, it costs the workforce an estimated $1 trillion in lost productivity
What is content operations and why is it important? Here we cover everything you need to know to build an efficient content ops process for your business.
Burnout. Burnout. Burnout. It is real. Your team is suffering from it right now. You need a plan. Burnout and its relationship to performance management is one of the most misunderstood concepts in business today.
If you are a marketer, you probably know that consumer behaviors and trends have changed over the years. Nike has used a unique strategy to be at the top of the game with no risk of being overtaken or eclipsed. And that's true whether it's a time of crisis or not.
In our previous articles, we covered how to prepare your organization for the technology and how to prepare that tech for the organization. Now we’ll cover how to build a framework to teach your team to use these tools.
Sales and marketing methods are evolving rapidly. In fact, experts suggest that processes around sales and marketing will change more over the next 15 years than they have in the past 50. Here are 7 sales process changes we can expect to see in the future.
It started with a few folks and then they invited a few more until it seemed all the major content creators and active members of the revenue community were all on board - to Clubhouse.
If you think Instagram is useless for B2B sales, you’re not alone. That’s what makes it a perfect opportunity. Most brands are doing a miserable job, if they even have an account. As
Up until the 2020s, it was hard to apply a strategy to blended tech stacks because frankly the revenue generation landscape
How to Reach C-Suite Executives in 2021Scoring consistent sales wins will always be one of the most difficult challenges for sales teams. Even the best-trained professionals will encounter the occasional hurdle on the road to
Your business is growing - that's great! But now your teams are bogged down with customer service, and your churn rate is increasing because you haven't got a dedicated Customer Success team. Don't despair; you
Companies often get in their own way of success. They lack an intentional strategy around organizational design, goals, and incentives that can create misalignment across the core go-to-market teams: marketing, sales, and customer success. This
When Customer Success was in its infancy, there was a struggle in defining the role. It was a lot of no’s: “we are not customer support” and “we are not sales”. There wasn’t
Burnout. Burnout. Burnout. It is real. Your team is suffering from it right now. You need a plan. Burnout and its relationship to performance management is one of the most misunderstood concepts in business today.
October is ‘Women in Sales Month.’ I didn’t know that existed until recently, but I love sales, so I had to write about it, naturally. Truthfully, I love sales in a slightly annoying “is
So, the job was mine. They were going to announce my promotion at our next big all-hands meeting, which happened to be about a week away, and I felt giddy. All of the work I
In September 2019, Sales Leadership threw out my name as a person of interest to take over our Outbound program. Back then, no one was really in charge of managing the SDR team. The original
All my life, I’ve worked at organizations that have gone warp speed into the fabled hypergrowth stage. If you’ve never heard the term before, the hypergrowth stage is the period in which a
You fall, face down, onto your couch after your Monday back at work. Irritated, drained, and asking yourself why you should show up tomorrow. You lost a deal, again. They all made fun of you,
TikTok and Instagram have made it abundantly clear that many of us beat boredom by picking up a new skill—archery, sourdough bread making, gardening, screenwriting, and pottery throwing all come to mind. But if
Startups come in many forms: Bootstrapped, lifestyle, VC-backed, courting acquisition. And then there are unicorns - privately held tech companies that, through grit, luck, or magic, grow to be worth over $1 billion. And I
Women in Sales Month has been extra special this year. Running a community (vs. just being an employee at another company) has afforded me a much broader perspective on the sales world as a whole.
Where are we now? We are all collectively experiencing a pandemic. And the pandemic is changing the game. From the C-Suite: Let’s recognize a couple of things. How we behave at work is different
Our company, Lavender, was born during the rise of remote work. It molded our culture and processes. Being remote has shaped who we are, and who we will become. It turns out, in 2020, being
In 1933, companies were allowed to pay women less than men solely because they were women. Thousands of women, who worked in factories to support the troops in World War I, were forced back into
Welcome to RevGenius Magazine. We are excited to expand RG into this digital magazine because it’s congruent with our vision of helping revenue professionals’ level up. To understand how I got here today, I
So, you want to be a manager?I spend a lot of time with salespeople, most of whom are eager to succeed and working hard to excel at their current role. In the midst of
What is content operations and why is it important? Here we cover everything you need to know to build an efficient content ops process for your business.
If you are a marketer, you probably know that consumer behaviors and trends have changed over the years. Nike has used a unique strategy to be at the top of the game with no risk of being overtaken or eclipsed. And that's true whether it's a time of crisis or not.
If you think Instagram is useless for B2B sales, you’re not alone. That’s what makes it a perfect opportunity. Most brands are doing a miserable job, if they even have an account. As
Latane Contant is the CMO at 6sense and author of No Forms. No Spam. No Cold Calls. Her book, which dropped in July 2020, offers a fresh take on how to bring the customer back
A short while ago, a few peers and I sat down via Zoom and talked about what marketers need to be measuring in 2021. We talked about some different business lines, other lines of thought,
There are lots of things you could do in six months. Learn a basic level of Spanish. Read the Lord of the Rings trilogy twice. Go from couch to triathlon (not sure if the timeline
Let’s rewind the clock 65 years to 1955. People got their news and information through three primary sources: television, radio, and newspapers. The interstate highway was a year away from being born, and this
Most athletes are extremely competitive. They understand wins and losses. It could be the reason so many former athletes end up in sales and marketing. But, certain athletes—distance runners, swimmers, gymnasts, and golfers, for
Do you want better marketing? It’s not a trick question. By better marketing, I mean better than you did last year. Better than the status quo in your industry. Better than you’re executing
Marketers can be a tough market to crack. We are cynical, have seen it all before, have famously short attention spans, and aren't easily fooled. But marketing to marketers can be a worthwhile, even delightful,
There’s a popular saying in the business world that goes something like: “A perfect strategy that’s poorly executed will fail.” But how “perfect” can your strategy really be if you aren’t able
There’s no doubt that memes account for some of the most viral and hilarious content on the internet. But can they make money? The answer, it seems, is a resounding yes. Warner Music group
The biggest challenge most of my clients face before we start working together is getting their content in front of the right people. The pressure to create high volumes of content is real and intense.
Short answer: Yes, and it’s partly your fault. But you’re also the one who can make it better.We’re optimizing our customers to death. We’re so focused on sales and marketing
The titles revel in their bias without a hint of self-consciousness: In Defence of Pumpkin Spice, Confessions of a Basic White Girl, and In 2020, Pumpkin Spice is the Guilty Pleasure We All Deserve. These
THE WHY:I love podcasting. This will be evident as you reach the bottom of this. And I know you will too. Presumptuous, yes, but I’m confident you’ll love this medium and how
What started as a pretty bad day turned into a massive opportunity for an Idaho potato worker this September, when a candid video of him lip-syncing to Fleetwood Mac went viral on TikTok. With his
If you’re here, you’ve already established that content marketing and SEO are channels you want to pursue. But, you’re most likely overwhelmed by calls with investors, leads, or you simply can’t
We talk a lot about sales and marketing alignment, how marketing should be measured according to its contribution to revenue, and the importance of an effective revenue generation engine. But one thing we don’t
When it comes to marketing, B2B executives want results. They want a predictable pipeline with qualified sales opportunities that convert into high-value deals. But more often than not, B2B marketing seems like a lot of
Every time a visitor lands on your website, your business is given an opportunity to tell its story. The words they read, the customer stories you share, and the value you offer can significantly impact
I have to start this article with a confession. One year ago, I didn't even know my LinkedIn password. Anytime I randomly logged in over the last few years it was to look at someone's
The all-important topic during these times is how do you keep sales and marketing aligned? Think about it, marketers are trying to keep the pipeline flowing for the sales team, all while lots of companies
Throughout the past year, coworkers have told me, “You’re building a great brand for yourself.” At first, I didn’t think much of it. I’m not an Instagram influencer or a TikTok megastar.
Now that I am twenty years into my career, I know there are many things I am good at. Asking smart questions, marketing audits, and writing content that converts - that's my jam. But if
Imagine the following scenario: You’re walking down a long country road on a cold winter night with nothing to light your path but the moon, tucked behind a few scattered clouds. As the road
Looking for work can be pretty brutal. And over the last several months, millions of people have found themselves out of work through no fault of their own. As I’ve talked with friends and
Since the launch of the Mag in mid-2020, we've had some incredible content come from our community. Some of the biggest names in the industry, thought leaders, and even individual contributors have given us their
There is only one statistic that lives rent-free in my head. It’s this: 1 in 5 people earning $100,000 or more live paycheck to paycheck. Read that again. Twenty percent of Americans earning
I recently posted the following question in a LinkedIn poll: Do you think B2B AEs should learn to code? I’ll save you the suspense and just share the results. After 1,305 votes, 77%
There’s no doubt this year has been filled with monumental change. And whenever such a change occurs on a grand scale, it means there’s an opportunity to revisit how we think, act, and
It’s Friday, March 13, 2020. The news globally is focused on COVID-19, and lockdowns are going into effect. Anyone still in the office is on edge because a virus outbreak like this has not
Meditation doesn’t make you a better person. You may sit down on your certified zafu cushion filled with buckwheat hull, handcrafted by Tibetan refugees living in India every single morning before your daily cup
We’re at the end of the month, and the Celebration of Women In Sales does not stop here. Instead, it’s been a great kick-off to celebrate Women every month! I’ve seen beautiful
The interaction between two people who see each other face to face has disappeared for at least half of 2020. That alone has created skin tissue that will be hard to get rid of when
In reflecting on the year so far there are a plethora of things that have gone wrong and right. Each one unique and with varying levels of intensity. Until a few years ago I would
With the virus-that-shall-not-be-named still very much in play, there’s a lot of uncertainty. No one knows what the ‘new normal’ looks like or will look like — and anyone who says differently is selling something.
It’s already October, and for many of us, it’s precisely the time to start thinking about the holidays. For me, it’s the moment to buy tickets to finally see my nuclear family
Now that I think about it, I’ve always had some ADD (Attention Deficit Disorder) tendencies in me. Well, not necessarily in the clinical sense. More in the “always trying new things, multi-tasking with sporadic
A playbook for Revenue Operations is required to support Marketing, Sales, and Customer Success successfully. Supporting the Head of Sales requires mastering The Sales 7: seven core areas: planning, territories, quotas, forecasting, incentives, systems, and
Companies are ten years into the journey of driving revenue performance through the office of the Chief Revenue Officer (CRO). A decade ago, the challenge laid before their feet was to drive revenue growth as
Revenue Operations is still a relatively new concept. In fact, if you work within that department, you will soon learn you have to be both a seasoned professional and an eager student on any given
Let’s talk about Revenue Operations (RevOps). Roles for RevOps have sprung up on LinkedIn and job boards. So, it begs the question of what exactly is RevOps and how does it fit in today’
Sales and marketing methods are evolving rapidly. In fact, experts suggest that processes around sales and marketing will change more over the next 15 years than they have in the past 50. Here are 7 sales process changes we can expect to see in the future.
How to Reach C-Suite Executives in 2021Scoring consistent sales wins will always be one of the most difficult challenges for sales teams. Even the best-trained professionals will encounter the occasional hurdle on the road to
Today’s sales companies are struggling with competing in a new landscape, transformed by unexpected changes to buyer behavior and the economy. Since the pandemic hit in 2020, sales teams have to build longer pipeline
Let’s be honest with ourselves. The sales floor is not coming back. At least not in the way it once was: your whole team being in one office, sitting in the same room or
One of the most challenging steps in the top of funnel sales process is securing that first meeting. Luckily, from reviewing, studying, rehearsing, and sharpening call habits, I know that focusing on the following seven
“Never interrupt your enemy while they are making a mistake.” This quote has been attributed to Napoleon Boneparte since 1836, referencing his notes from a battle in 1805. Sun Tzu has also been given credit
One of the best examples of the community we’re building at RevGenius is RevLeague. With 300+ members, weekly programming, and big-name sponsors like Vidyard, the community empowers its members to hit their sales goals.
Sending email represents one of the most successful methods of communication for sales and marketing teams alike. That fact became even more true after the coronavirus pandemic resulted in most people having to do business
Here’s the deal. Cold email, done correctly, is an amazing mechanism for starting a dialogue with a stranger. In sales, we love the cold. Cold calls. Cold emails. Salespeople pride themselves on their ability
There’s a story, possibly apocryphal, about Neil Armstrong visiting a class of Japanese students after visiting the moon landing. When a student asked what it was like on the moon, Armstrong answered, “well, it
I’ve made over 20,000 hours of cold calls. I guess if I had listened to Malcolm Gladwell, I only needed 10,000 hours to reach that Mozart level. I’ve analyzed more calls
Booking appointments is hard. If it was easy, then EVERYONE would destroy their quota. But the truth is, sales is a game of refinement. Little tweaks that can be done can lead to amazing results…
One of the questions I’m most frequently asked by salespeople as a marketer is how to write more effective messages. It’s a skill marketing professionals constantly work on. On the other hand, sales
What drives our growth more than our experience? Where would we be without these moments of total failure? I remember those times when I felt utterly devastated. Five years ago, I got my first sales
So, you got a job in sales. Maybe you’re a sales development representative (SDR), an account executive (AE) or, perhaps, you find yourself in a myriad of other roles that impact revenue every day.
We’ve all gotten that cold pitch. It starts off with something like “I hope this finds you well”. As you read it, your mind immediately dismisses the note. It hits the mental SPAM filter.
Every day you learn something new. It might be learning how to make a fantastic breakfast from YouTube, becoming more conscious about perceptions based on 360 feedback, or obtaining a certificate from a skill-based sales
We’re about five months into what’s considered our new normal. A question we continue to ask ourselves day after day since March is, “What will the other side of this look like?” When
Many salespeople spend too much of their time becoming experts on a product instead of what their product actually does for the buyer. I learned very early in my career that people didn’t (still
You can break down the first 3 seconds of a call into two categories: RAM and ROM. RAM (Random-Access Memory) is the temporary fast memory in a CPU. This is the quick information you need
Sales process automation is the process by which sales professionals, or sales teams, use software to perform specific tasks that are required by sales reps to complete.
Erin Balsa is truly the queen 👑of content marketing. She co-leads our #content-marketing-club, has created a large following on LinkedIn, and has made her company a content powerhouse. She brings all of that knowledge into
When we asked Dale for a picture for this spotlight he offered us a few options including the one above and...this one 😂 It’s a great example of who Dale is. He’s goofy,
Catie is a leader, advocate, and all-around boss. She steps into each role and responsibility with no fear and fully supports every team she’s a part of. She exemplifies that every day not just
Wes Ulysse is as authentic as it gets. He’s an open book and brings that energy every day to RevGenius. Wes practices what he preaches, walks the walk, and any other idioms you’d
Alexine Mudawar is a burst of energy when you talk to her—always hyping people up, sparking conversations, and increasing the enthusiasm of everyone around her. She’s also so plugged into the community. Whether
Ben has been with us since the early days of a few people sharing ideas on LinkedIn. Quickly, he stepped up to be an advocate and get dirty to build with us. As our first
Ashley is such a compassionate, kind, and reliable person. If you ask something of her, she’ll exceed your expectations and deliver it quickly. We’ve been so fortunate to have Ashley as one of
Jeff is a powerhouse in the RevOps space. His intelligence, wit, and candor make him such a presence to be around. Mix that with his humility and you have such a dynamic individual to be
Whether it’s hosting a podcast, writing for the Mag, or mentoring younger members, Lorena is there. She brings a fresh perspective and infectious energy to every interaction. If you ever need a high energy
At the heart of RevGenius is the mission to build up and enable the revenue leaders of tomorrow. These people will often get promoted through the ranks from early days in sales development and full-cycle
When we launched RevGenius Magazine, there was a lot to organize and a ton of moving parts. With zero fear, Sara Ott stepped up to the plate to lend a helping hand. Within no time,
If you've joined RevGenius in the last 6 months, it's likely that you've talked to or heard of Katherine McConnell. As the leader of the member onboarding team, she's been instrumental in ramping members, making
When talking to him, you’d never know Aneesh is new to putting himself out there and having a “personal brand.” As he’ll mention in his interview, Aneesh was instrumental in helping build the
Nick Bennett is the definition of a “go-getter.” When he sees a challenge ahead, he steps up to the plate (sometimes, quite literally ⚾). One of those challenges for him has been personal branding. Over the
Kristina lights up every room (well, Zoom, because it’s 2020) that she’s in—and it’s not just because of her iconic avocado background. The energy she radiates with every interaction is contagious.
In the spirit of Women in Sales Month, it only felt right to make our second member spotlight one of the best saleswomen we know: Tara Horstmeyer. Tara is a nurturer. She nurtured Gravy’s
Each week, we’ll be featuring a member of the RevGenius community who is making waves, not only in the community but in their industry. Those chosen are people who live and breathe their craft
In our previous articles, we covered how to prepare your organization for the technology and how to prepare that tech for the organization. Now we’ll cover how to build a framework to teach your team to use these tools.
It started with a few folks and then they invited a few more until it seemed all the major content creators and active members of the revenue community were all on board - to Clubhouse.
Up until the 2020s, it was hard to apply a strategy to blended tech stacks because frankly the revenue generation landscape
We’re back with Part II of The Proven Method for Successfully Implementing a New Customer Relationship Management Database (CRM). Part I was all about preparing your organization for the tech. Part II will cover
Part 1: Goals, Vision, and the Implementation TeamMost companies today view a Customer Relationship Management (CRM) Platform as a much needed resource for scaling their business. Without a proper database to manage revenue-producing relationships in
It seems I struck a chord (#dadjokes) with my piece about how to soundproof your office for Zoom calls, and I've gotten a bunch of questions about the setup for the rest of my office.
If you have worked in business, chances are you’ve used cloud-based services, commonly referred to as SaaS, short for Software as a Service. You probably have used it in your personal life too -
Cold outreach can be scary sometimes. No matter how good you or your company are, at the end of the day, it’s about initiating a conversation between two strangers. Earlier in my career, I
Would you like to close more deals via LinkedIn DM’s? I’m sure you said “YES”! After talking to thousands of reps, the common theme I hear is that sending direct messages on LinkedIn
What is content operations and why is it important? Here we cover everything you need to know to build an efficient content ops process for your business....
Read more
Burnout. Burnout. Burnout. It is real. Your team is suffering from it right now. You need a plan. Burnout and its relationship to performance management is one of the most misunderstood concepts in business today.
If you are a marketer, you probably know that consumer behaviors and trends have changed over the years. Nike has used a unique strategy to be at the top of the game with no risk of being overtaken or eclipsed. And that's true whether it's a time of crisis or not.
In our previous articles, we covered how to prepare your organization for the technology and how to prepare that tech for the organization. Now we’ll cover how to build a framework to teach your team to use these tools.
Sales and marketing methods are evolving rapidly. In fact, experts suggest that processes around sales and marketing will change more over the next 15 years than they have in the past 50. Here are 7 sales process changes we can expect to see in the future.
It started with a few folks and then they invited a few more until it seemed all the major content creators and active members of the revenue community were all on board - to Clubhouse.
If you think Instagram is useless for B2B sales, you’re not alone. That’s what makes it a perfect opportunity. Most brands are doing a miserable job, if they even have an account. As
Up until the 2020s, it was hard to apply a strategy to blended tech stacks because frankly the revenue generation landscape
How to Reach C-Suite Executives in 2021Scoring consistent sales wins will always be one of the most difficult challenges for sales teams. Even the best-trained professionals will encounter the occasional hurdle on the road to
Erin Balsa is truly the queen 👑of content marketing. She co-leads our #content-marketing-club, has created a large following on LinkedIn, and has made her company a content powerhouse. She brings all of that knowledge into
Throughout the past year, coworkers have told me, “You’re building a great brand for yourself.” At first, I didn’t think much of it. I’m not an Instagram influencer or a TikTok megastar.
When we asked Dale for a picture for this spotlight he offered us a few options including the one above and...this one 😂 It’s a great example of who Dale is. He’s goofy,
October is ‘Women in Sales Month.’ I didn’t know that existed until recently, but I love sales, so I had to write about it, naturally. Truthfully, I love sales in a slightly annoying “is
Latane Contant is the CMO at 6sense and author of No Forms. No Spam. No Cold Calls. Her book, which dropped in July 2020, offers a fresh take on how to bring the customer back
Catie is a leader, advocate, and all-around boss. She steps into each role and responsibility with no fear and fully supports every team she’s a part of. She exemplifies that every day not just
