Sales

You’re Failing As An SDR—4 Factors Impacting Sales Process

As a brand new SDR, nothing feels worse than consistently being at the bottom of the leaderboard. You heard it was tough, but you weren’t expecting it to be THA
2023-02-28
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Top 4 Content Marketing Trends for 2024

Some time ago, we hosted an amazing session featuring four leading content experts: Justin Simon, founder of Distribution First; Jess Cook, Head of Content &amp
2024-05-15

RevGenius & The Collab: HockeyStack Labs Growth Playbook

Dive into the latest interview with Canberk Beker, the Head of Growth at HockeyStack to uncover HockeyStack Labs' growth playbook, how content became their gold
2024-04-24

RevGenius & The Collab: Common Room’s GTM Creator Playbook

Introducing our brand new series featuring exclusive content from Jared Robin, Founder of RevGenius and The Collab. Dive into revenue generation with actionable
2024-04-23

Building B2B Contact Lists — Best Practices

What are B2B contact lists? B2B contact lists are just as the name suggests–compiled lists of contact information and details on individual target customers wo
2024-04-11

RevRoom Member Spotlight: Shannon Curran

Excited to present the next RevRoom Spotlight interview with Shannon Curran. Shannon is a business creative at heart. She loves strategic and measurable stor
2024-03-20

Ramp Time for Sales: Your Guide to Accelerating Productivity

Business stakeholders care about increasing their sales pipeline with more deals, larger deals, shorter deal cycles, and higher close rates. Each of these is a
2024-03-19

Salesforce Management for Startups: When and How to Start?

During our recent webinar powered by Sweep, we sat down with Aviv Bergman, Head of Partnerships at Sweep, Mallory Lee, VP of Operations at Nylas and Max Maeder,
2024-03-12

6 Mistakes Sinking Your Inbound Funnel

During our recent webinar powered by Avoma, we dove into rookie mistakes sinking your inbound  — we had 3 experts sharing their insights: Erin Hartje, Senior Ma
2024-03-07

B2B Influencer Marketing: X Factor, Sneak Peek Behind the Sendoso Campaign and the One Post Rule

B2B influencer marketing is here to stay but is it a must-have for your brand? What sets the successful campaigns apart is strategy, preparation, creative freed
2024-02-28

Revolutionizing Engagement: 6 Marketing Trends to Watch in 2024

2024 will be a pivotal moment for businesses, with many opportunities and challenges. Marketing tactics that worked only a few years ago will no longer be effec
2024-02-01

Signal-Based Selling: 10 Signals To Hit Your Target

We’ve been told so many times that we need to “do more with less”. During our recent webinar powered by Common Room, we dove into “signal-based selling” — the c
2024-01-31

RevRoom Member Spotlight: Mollie Bodensteiner

We’re kicking off our brand new RevRoom Spotlight Series with Mollie Bodensteiner! Mollie is one of the most exciting voices in SaaS, with experience leading
2024-01-24

Community Power: Apollo and Canva's Winning Strategies

Last month we had an awesome chat with two rockstar community leaders: Monica Silvestre, the Global Head of Community at Canva and Daniel Cmejla, VP of Communit
2024-01-16

The Biggest GTM Myths Debunked — Part 2

Come and dive in in the second part of our “GTM Myths Debunked” series! We've got a list of 10 GTM myths busted on our Revenue Today podcast, hosted by Jared Ro
2024-01-12

10 Biggest GTM Myths Debunked

As we step into 2024, let's debunk some myths that may be holding us back in the GTM scene. Take a breather, reflect on the past year, and join us in shaking th
2023-12-13

Bridging the Expertise Gap in B2B Tech Sales

Sales has always been a challenging game, but the proliferation of data, media channels and platforms, has made selling even more complex. The widening gap in e
2023-12-01

All You Need To Know About RevOps

Revenue Operations is a game-changer in today’s business landscape, playing a crucial role in optimizing revenue-related activities within an organization. To m
2023-11-28

5 Reasons a Fractional Leader Can Accelerate Your GTM

The media has been buzzing about the rise of professional solopreneurs and fractional executives throughout 2023. These experts are having a big impact on the G
2023-11-20

Community 101: Guide to Building, Nurturing, and Sustaining Community

Including community in your marketing strategy can be a game-changer.  We’re witnessing this first-hand: the B2B industry is turning its eyes on communities
2023-11-10

Why Product-Led Companies are Leaving Money on the Table

Product-led growth (PLG) has turned traditional sales on its head. The jig is up—no more pitch decks and discovery calls disguised as demos. SaaS companies h
2023-11-09

The Future of Generative AI: GPT-4, GPT-5 and Beyond

In recent years, Generative AI has become the main technology that everyone is talking about. Businesses are racing to figure out their Generative AI strategy a
2023-04-26

Taking Your Personal Brand to the Next Level With AI

Show up and stand out: How LinkedIn presence builds trust and drives growth How do you build trust with your audience? By consistently showing up and adding va
2024-07-18

Scale Your GTM with AI: Key Insights from RevCon

At RevCon, Kyle Coleman (CMO at Copy AI) and Emma C. Lalley (GTM Lead at OpenAI) shared how to use AI to level up your GTM strategy. They offered practical tips
2024-10-18

Leveraging Generative AI for the B2B SaaS — All you Need to Know

Every company right now is thinking through what their Generative AI strategy is. Either you are an executive who is getting this question from the board and
2023-03-02

Generative AI for B2B SaaS — How AI Is Transforming Sales

Whether you are a CRO, a sales executive, or an SDR, you are likely aware of the major advancements in artificial intelligence (AI) technology over the past few
2023-03-13

Drive Urgency in Your Sales Process with AI – John Barrows’ Playbook

Day three of RevCon kicked off with John Barrows sharing how sales reps can use AI to get ahead. John’s session was packed with practical tips for sales pros, a
2024-10-17

AI-Powered Sales: Key Tactics to Empower Sellers

Sales reps on the front line have been underserved. Tools like ZoomInfo and Outreach have helped generate new business and get us beyond quota. But, it has come
2023-05-09

Why Community-Led Growth is SaaS’ Last Hope

Every few years, a new business strategy comes along that works wonderfully. Until it doesn’t. For instance, SaaS companies everywhere are enamored with Prod
2023-01-23

The Climb Is Steeper — But We’re Still Rising: Real Talk from the RevWomen Community in B2B SaaS

“Putting in excessive hours trains your team to depend on your burnout.” — RevWomen Member Let’s be honest: B2B SaaS isn’t always the easiest place for wome
2025-04-03

Sumeru Chatterjee on Community-Led Growth

Sumeru Chatterjee (aka "Sumo") is a community builder for high growth SaaS companies. He's passionate about helping companies scale through community and conten
2023-03-10

RevGenius & The Collab: Common Room’s GTM Creator Playbook

Introducing our brand new series featuring exclusive content from Jared Robin, Founder of RevGenius and The Collab. Dive into revenue generation with actionable
2024-04-23

New Paradigm For Connection: RevGenius Launches Micro Communities

I’m excited to announce that we’re launching three micro communities within RevGenius: GTM Community -  focused on marketing & sales  RevOps Communi
2023-05-15

Is Your Brand Ready For Community-Led Growth?

The power of community-led growth is undeniable (duh!) Brands that recognize the potential of cultivating vibrant and engaged communities around their produc
2023-09-07

Introducing RevRoom: A Curated Trusted Space for Senior Revenue Leaders

If you're the smartest person in the room, you're in the wrong room. The excitement I've had launching RevRoom mimicked the excitement from RevGenius.  It f
2023-05-22

Community 101: Guide to Building, Nurturing, and Sustaining Community

Including community in your marketing strategy can be a game-changer.  We’re witnessing this first-hand: the B2B industry is turning its eyes on communities
2023-11-10

Community-Led Growth Strategies from Common Room and Clay

Meet the Community Growth Experts Can you imagine connecting Rebecca Marshburn, Head of Community at Common Room and Bruno Estrella, Head of Growth Marketing a
2024-10-22

Community Power: Apollo and Canva's Winning Strategies

Last month we had an awesome chat with two rockstar community leaders: Monica Silvestre, the Global Head of Community at Canva and Daniel Cmejla, VP of Communit
2024-01-16

Camille Trent on How to Launch a B2B Media Company

Camille Trent is the Director of Content & Community at PeerSignal and strategic advisor at Keyplay and AudiencePlus. When she's not planning content, she's
2023-03-03

An Impact-Driven Conversation — It's Time for the Next Evolution of Community

Is Community Another GTM Strategy? "What belongs to you today, belonged to someone else yesterday and will be someone else’s tomorrow." Bhagavad Gita It
2023-07-20

Top 7 Product Marketing Strategies in B2B SaaS

Selling is hard, but B2B selling and marketing are especially so. There are fewer targets. More nuance. Higher stakes—for both the buyer and you. The deal is
2023-02-27

The Secret to Company Success in B2B

Companies often get in their own way of success. They lack an intentional strategy around organizational design, goals, and incentives that can create misalignm
2020-10-21

The Essential Guide to How Revenue Operations Empowers a B2B Business

What is Revenue Operations? What do Sales Teams need from Revenue Operations? 9 Essential Functions of Revenue Operations The Untapped Potential of
2021-09-22

Revenue Objectives of Customer Success

The Importance of Revenue Responsibility Alignment in GTM Orchestration Optimal go-to-market (GTM) orchestration requires the alignment of roles and revenue re
2023-07-10

Revenue Growth is More Important than Happiness in Customer Success

When Customer Success was in its infancy, there was a struggle in defining the role. It was a lot of no’s: “we are not customer support” and “we are not sales”.
2020-09-20

Next-Level Annual Customer Success Planning

In Part I of our series, we discussed Pre-Sales and Sales and what levers to pull to increase efficiency beyond hiring more people. In the second part, we've ex
2023-07-17

If You’re Neglecting Customer Success and RevOps, You’re Doing It Wrong

Sales and marketing have always been the peanut butter and jelly of the business world–they just go together.  But wait, what about customer success (CS)?
2023-06-01

How to Transition an Account within the Customer Success Team

When you've invested time into building a strong customer relationship, it can be hard to transition that account to another person internally. You’ve handled t
2021-09-14

How to Run Effective Customer Success Cadence Meetings

Everyone in the Customer Success world knows that the quarterly business review (QBR) often takes front stage as the preeminent customer meeting. It's big, flas
2021-08-24

How to Build a Customer-Centric Sales Culture

Congratulations, revenue professionals! Did you know that, according to Hubspot Research, an astounding 3% of our customers find us trustworthy? That puts us sq
2023-06-02

How to Build a Customer Success Team in an Established Company

Your business is growing - that's great! But now your teams are bogged down with customer service, and your churn rate is increasing because you haven't got a d
2020-11-16

7 Ways to Increase Customer Value as a Customer Success Team

Anyone who knows me knows that Customer Success driving value is incredibly close to my heart. It’s what I expect from my team and hope for the whole CS communi
2021-10-19

3 questions for CSM (Customer Success) compensation structure

Compensation is always a hot topic. We’re in the business of making money for our companies, customers and ultimately for ourselves. As leaders, designing a tho
2021-09-10

Why Your Newsletter Probably Sucks and How to Fix It: Insights from Alex Lieberman at RevCon

We all know the state of our inboxes—crowded and chaotic. So, the last thing the world needs is another newsletter, right? Wrong! In an exclusive RevCon session
2024-10-09

The Rise of the Chief Go-To-Market Officer

When my partners Sangram Vajre and Bryan Brown wrote the bestseller “MOVE: The 4-question Go-to-Market Framework” two years ago, they espoused the idea that the
2023-06-06

The Rise of Hyper-Personalization in Marketing

As technology moves forward and consumer habits shift, our marketing strategies need to evolve to stay in step with the market. Personalized marketing, crafting
2024-05-20

Taking Your Personal Brand to the Next Level With AI

Show up and stand out: How LinkedIn presence builds trust and drives growth How do you build trust with your audience? By consistently showing up and adding va
2024-07-18

Revolutionizing Engagement: 6 Marketing Trends to Watch in 2024

2024 will be a pivotal moment for businesses, with many opportunities and challenges. Marketing tactics that worked only a few years ago will no longer be effec
2024-02-01

RevRoom Member Spotlight: Mollie Bodensteiner

We’re kicking off our brand new RevRoom Spotlight Series with Mollie Bodensteiner! Mollie is one of the most exciting voices in SaaS, with experience leading
2024-01-24

RevCon 2024—How We Attracted 6K+ Registrants and Drove Record Engagement

Generating demand through community-led events In its fourth year, RevCon (our virtual conference) brought together 6.5K registrants, 1.6K attendees, 10 sp
2024-10-16

RevGenius Demo Days: Your Fast Track to Smarter Tech Buying — 5 Reasons to Attend

We know time is everything. You don't have two hours for a discovery call. That's why we've streamlined the demo process, focusing on solving your business chal
2024-06-11

RevGenius Announces Next 50 GTM Startups List, Featuring Emerging Brands in SaaS GTM

Out with the old. In with the Next! We’ve just dropped the list of the Next 50 GTM Startups List, sponsored by our partner Seamless.ai — check it out here!
2024-05-30

New Paradigm For Connection: RevGenius Launches Micro Communities

I’m excited to announce that we’re launching three micro communities within RevGenius: GTM Community -  focused on marketing & sales  RevOps Communi
2023-05-15

Navigating the World of Third-Party Cookies and Email Signatures

For almost three decades, third-party cookies have played a crucial role in digital advertising. They've enabled marketers to track engagement, create targeted
2024-05-20

Is Your Brand Ready For Community-Led Growth?

The power of community-led growth is undeniable (duh!) Brands that recognize the potential of cultivating vibrant and engaged communities around their produc
2023-09-07

Introducing RevRoom: A Curated Trusted Space for Senior Revenue Leaders

If you're the smartest person in the room, you're in the wrong room. The excitement I've had launching RevRoom mimicked the excitement from RevGenius.  It f
2023-05-22

How to Stand Out in SaaS with Powerful B2B Messaging – Insights from Peep Laja’s RevCon Session

When it comes to standing out in the hyper-competitive SaaS space, it’s not just about having a great product – it’s about how you communicate your value to pot
2024-10-15

How Alysio Generated 12 Qualified Meetings From RevGenius Demo Day

Demo Day — No Fluff, Just Products We get it—time is money. You don’t have 2 hours for a discovery call. That’s why we’ve cut out the fluff and streamlined the
2024-06-05

GTM Planning: A Guide to Get You Started

Why GTM Strategy Planning Matters We’ve all been there—starting the planning phase with excitement, only for it to lose focus. To help you avoid that, we invit
2024-11-15

Community Power: Apollo and Canva's Winning Strategies

Last month we had an awesome chat with two rockstar community leaders: Monica Silvestre, the Global Head of Community at Canva and Daniel Cmejla, VP of Communit
2024-01-16

Building B2B Contact Lists — Best Practices

What are B2B contact lists? B2B contact lists are just as the name suggests–compiled lists of contact information and details on individual target customers wo
2024-04-11

Behind Clay’s Explosive Growth

Clay is redefining the B2B growth landscape and everybody is watching! It is everywhere—used, promoted, and loved by thousands. Since their 2022 Product Hunt la
2024-11-06

An Impact-Driven Conversation — It's Time for the Next Evolution of Community

Is Community Another GTM Strategy? "What belongs to you today, belonged to someone else yesterday and will be someone else’s tomorrow." Bhagavad Gita It
2023-07-20

ATM Unplugged: Transitioning from Founder-Led Sales

As a sales leader, I've been involved in many company transitions from founder-led sales to dedicated sales teams. Each time, it feels like a moment of reckonin
2023-05-15

A Deep Dive into Our Latest eBook: Annual Planning for Startups

  Annual Planning for Startups: Identify Gaps, Decrease Churn, and Maximize Opportunities In an era where cost efficiency and sustainable growth are
2023-10-30