B2B Influencers: A Double Edged Sword
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B2B Influencers are reshaping GTM, but their role is still evolving. Make sure to include that powerful growth strategy but think twice before jumping into easy solutions. In this panel we’re going to discuss the growing role of influencers in the modern B2B landscape, chances and risks as well as the structured approach that you need to adopt right now to fully leverage their potential.
- Discover the power of B2B influencers in enhancing brand visibility and credibility.
- Challenges & Solutions: Navigate authenticity concerns and brand alignment challenges in B2B influencer marketing.
- Collaboration Strategies: Learn how to select, set objectives, and measure the impact of B2B influencer campaigns for optimal results.