Jen Allen-Knuth
How to Break Through Your Buyers’ Mental Spam Filter

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Buyers have developed a skill that is obliterating our top-of-funnel activity.

Or, better yet, let’s call it a coping mechanism. And, pushing our teams to make MORE cold calls, send MORE cold emails, send MORE gated eBooks, blogs, and newsletters isn’t making things better. It’s making things worse. Because we’re not adopting our messaging to account for the mental spam filter. There is no easy button. We have to evolve.

Jennifer Allen-Knuth
Evangelist for Lavender, Co-Host 30 MPC Podcast. Keynote Speaker. Passionate about partnering with B2B Sales teams to help them stop losing deals to status quo, price, or no-decision.

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