From Founder-Led Sales to Product-Market Fit
Replay Available On Demand
In the early stages of startups, founders excel at sales by leveraging their passion and understanding of the product. As the company grows, they must transition from founder-led sales to scalable processes. During this masterclass, Adam and Dale will share best practices to ensure the process is smooth, effective and sustainable.
- Founders play a vital role in sales due to their dedication and product understanding, but this approach has limitations.
- To sustain growth, companies must move from founder-centric sales to systematic processes that can be executed by others.
- Trying to replicate founder success by hiring and training clones isn’t feasible and can lead to team failure.