Redefining ROI for B2B Marketers
Replay Available On Demand
In a recent survey conducted by GTM Partners, 60% of companies said they couldn’t articulate the ROI of their own solution. Failure to show ROI is the #1 reason your pipeline isn’t closing, your customers aren’t renewing, and your base isn’t expanding. If you can pull just one growth lever today to impact revenue over the next 12 months, it would be ROI. In this session,
- A new framework for ROI, including five separate and distinct kinds of ROI
- How to use ROI throughout the lifecycle
- Why ROI should be an executive-level concern and not just a marketing tactic.