Jess Cook (1)
Creating Next-Level Case Studies

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Case studies are one of the hardest-working bottom-of-funnel types of content out there, but the old “problem, solution, results” wall of text just isn’t cutting it anymore. Potential buyers are no longer swayed by a carefully worded puff piece. They want to hear real feedback and ROI directly from your customers — and they want to do it in their preferred format.

Jess Cook
Head of Content and Co-Host of "That's Marketing, Baby". Creative director turned content marketer and strategist with more than 15 years of experience conceptualizing and executing breakthrough work for brands like Eggo, Rice Krispies, Blue Cross, Cottonelle and McDonald’s. I have a knack for leading cross-functional teams toward a common goal, bringing order to the oft-chaotic creative process, crafting insight-driven global campaigns, and bringing stories to life via long- and short-form content.

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