Understanding the Intersection of Dark Social and Evangelism
Replay Available On Demand
Link available for attendees
Join Justin Levy of Demandbase and Arthur Castillo of Chili Piper as they discuss the intersection of dark social and evangelism as well as how you can monitor and measure your dark social efforts.
I have 12+ years of experience in corporate social media, content creation, and community building across digital channels, working for companies such as ServiceNow and Citrix, and with companies such as AMD, PepsiCo, Microsoft, Molson Coors, and more.
Arthur Castillo currently heads Dark Social & Evangelism at Chili Piper, where he recently transitioned as one of the top performing Account Executives. He brings a unique view to marketing with his 7+ years in sales and is on a mission to blur the lines between sales and marketing. Based in Toronto, Canada, in his spare time you can catch him watching NFL or soccer, playing fantasy football, and looking to improve his chess game!