How to Work With B2B Influencers and Grow Your Brand
Friday, February 23rd | 11 AM ET | 8 AM PST
Have you set aside a budget for B2B influencers in 2024? If not, you’re missing out. Brands are teaming up with industry experts, who collaborate with them on top of their “regular” jobs. B2C rules don’t necessarily apply to the B2B world, so what’s the playbook for B2B Influencer Marketing in 2024? We’ll walk you through everything you need to know — from shaping your budget and developing a winning strategy to measuring ROI and managing your influencer campaigns. We’ve got you covered.
- How to work with B2B Influencers — what rules to follow, what are the best practices and what to avoid.
- How to shape your budget, create the strategy and project ROI from B2B influencers campaigns
- Where to begin, how to assign team roles, establish efficient processes, and manage your influencer projects.
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