How to Work With B2B Influencers and Grow Your Brand
How to Work With B2B Influencers and Grow Your Brand

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Have you set aside a budget for B2B influencers in 2024? If not, you’re missing out. Brands are teaming up with industry experts, who collaborate with them on top of their “regular” jobs. B2C rules don’t necessarily apply to the B2B world, so what’s the playbook for B2B Influencer Marketing in 2024? We’ll walk you through everything you need to know — from shaping your budget and developing a winning strategy to measuring ROI and managing your influencer campaigns. We’ve got you covered.

Key takeaways:

  • How to work with B2B Influencers — what rules to follow, what are the best practices and what to avoid.
  • How to shape your budget, create the strategy and project ROI from B2B influencers campaigns
  • Where to begin, how to assign team roles, establish efficient processes, and manage your influencer projects.


This event is powered by our GTM partner:

Brianna Doe_headshot
Brianna Doe
Co-Founder and CMO at Verbatim. With over a decade of experience in influencer marketing, growth marketing, and content marketing, Brianna loves partnering with high-growth brands to build integrated marketing programs that speak to the right audience, in the right place, at the right time.
Katie Penner
Katie Penner
Head of Sender Relations at Sendoso. Katie is helping businesses stand out against the competition and utilize direct mail to create meaningful touch-points that accelerate the buyer's journey.  Responsible for creative social, event, content and direct marketing programs. Serving as a Chief Evangelist.
Jess Ramos_headshot
Jess Ramos
Founder of Big Data Energy Analytics. Jess is a passionate Analytics professional dedicated to empowering women in the field and encouraging their pursuit of careers in Math and Analytics. With a diverse background in Math, Business, and Spanish, she earned her MS in Business Analytics at UGA, where she discovered her love for data. Alongside her career, she actively engages with the community by teaching English to local Latinos, volunteering as a data analyst, and coaching youth lacrosse, showcasing her commitment to making a positive impact and giving back.
Jared Robin
After being in sales and marketing for 15 years, Jared founded RevGenius to make a difference in the industry. In just 2 short years, RevGenius has grown to be a community of 36,000 sales, marketing, revops and customer success professionals.

Want to learn about partnering with RevGenius?