How to Mobilize Your ICP (Ideal Customer Profile) Across GTM, Powered by Patri

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Are you honing in on your Ideal Customer Profile (ICP) but unsure how to leverage it effectively? Join us as we dive into the tactical application of your ICP across the go-to-market (GTM) organization, with a special focus on optimizing your sales pipeline and forecast.

Key Topics Covered:

1. Discovering, verifying, and monitoring your ICP: A comprehensive review of essential ICP components and strategies.
2. Leveraging ICP data across GTM organization.
3. Enhancing sales prioritization, win rates, efficiency, and forecasting: Harnessing the power of your ICP for transformative results.

And more!

Profile 1
Josh Ellars
Josh carries decades of experience in various leadership roles across the go-to-market organizations. He is currently the CEO and Founder of Patri, a software company dedicated to empowering companies to win smarter. Prior to launching Patri, Josh led marketing, enablement, and proposals at OpenGov, directed the government business at Decision Lens and launched the State and Local Government businesses at Qualtrics and Metalogix. He holds a Master of Business Administration from Georgetown University’s McDonough School of Business and a Bachelor of Arts in Spanish from Brigham Young University.
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Lane Hartman
Lane is currently leading marketing at Patri where he is helping companies transform the way they prioritize their deals and pipelines to drive greater efficiency and win smarter. Prior to Patri, Lane has over a decade of experience across 5 SaaS companies in a variety of disciplines from marketing, to sales and customer success. Most recently, he ran content marketing and oversaw the proposals function at OpenGov.

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