How to justify your owned media investment in 2024
Replay Available On Demand
Traditional demand gen tactics are not working anymore and you can’t afford to keep renting your audience. But how to include owned media strategy in your marketing plan and make sure you’re got your stakeholders’ buy-in? Tune in for the session with Anthony Kennada, the CEO and Co-founder of AudiencePlus, who spent over a decade in the Chief Marketing Officer role for leading SaaS companies like Gainsight, Front and Hopin.
- Strategy. Understand the pivotal role of Owned Media in B2B in 2024 and beyond and how it’s shaping brand narratives, driving pipeline, and fostering deep customer relationships.
- Planning. Embrace a flexible approach to Owned Media planning that is best for your audience and business goals.
- Budgeting. Equip yourself with practical tools and methodologies to budget for content creation, platform costs, and distribution to ensure maximum ROI.