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How To Combine Product-Led & Sales-Led Strategies for optimal B2B growth

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About

Product-Led Growth, or PLG for short, is a trendy topic in B2B tech, with many companies looking to create or add in a PLG motion. But that often leaves sales teams wondering how they fit in to the strategy.

Despite what some might think, Product-Led and Sales-Led Growth strategies can coexist and improve each other.

In this fireside chat, Tiffany Tai, Executive in Residence at Wing VC and former GTM leader at Canva, InVision, and Dropbox, will share what PLG means for sales teams and how they can work better together.
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What You’ll Learn
🌼 What “product-led” means in a B2B setting
☄️ How to set up a product-led motion even if you sell to Enterprise
🌦 Steps to set up a hybrid of product-led and sales-led growth strategies

Speakers
Tiffany Tai
Tiffany Tai
Tiffany is a GTM veteran with a decade of experience leading B2B teams across sales, customer success, marketing, and revops at PLG companies like Canva, InVision, and Dropbox. In 2021, she joined Wing VC as Executive in Residence to use her industry experience and help other companies drive successful growth.
Ashley Wilson
Ashley Wilson
Ashley is a marketer turned founder with 12 years of experience running marketing and operations for startups. Before Momentum, Ashley founded Olivine, a product marketing agency for B2B SaaS companies, and was an early employee at Sauce Labs, where she was Head of Marketing.
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