1:1 Marketing: 8 Steps to Effective Personalization

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Marketing has seen a significant transformation over the years, moving from traditional mass media to more advanced and personalized strategies. In this evolving landscape, hyper-personalization and meaningful engagements are pivotal for crafting immersive brand experiences that foster enduring customer relationships. Come with us on a fascinating journey through the history and future of marketing and seize the opportunity to transform customer engagement through 1:1 communication strategies.

In this session, we will:

  • Reflect on how marketing has evolved from one-way communication to personalized interactions
  • Discuss how 1:1 communication strategies can nurture long-lasting brand relationships
  • Showcase innovative approaches for personalizing your marketing efforts


This event is powered by our partner:
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Carol Howley Headshot
Carol Howley
Carol is the CMO at Exclaimer, an email signature software platform. She is a senior leader backed by over 15 years in the digital and technology space for established businesses and start-ups. Coming from a background in product marketing, brand development and demand generation, Carol is hugely passionate about building strategy, storytelling, bringing products to life for consumers and driving growth.
Ashley Topping_
Ashley Topping
Global growth leader in the SaaS industry, with nearly 20 years experience in full cycle product development, brand management, product-led growth, account-based marketing, global business-to-business marketing and sales. Proven track record in scaling SaaS startups with a strategic focus on growing pipeline by creating and executing demand generation strategy from scratch; with clear goals, objectives, strategies and tactics.
Gina hortatsos
Gina Hortatsos
Seasoned marketing leader with over 24 years of management level experience, 22 years in enterprise software. Driven, results-oriented, operations-oriented leader, passionate about building happy, healthy teams that do great work; global marketing strategy; full-funnel demand creation; global programs and field marketing.

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