Attribution Showdown Marketing Ops vs. Sales Ops Importance of User-Friendly Tools in RevOps (3)
Attribution Showdown: Marketing Ops vs. Sales Ops

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Imagine this: it’s been 7 months since a sales rep’s last outbound effort. A ton of work, some opens, but no responses. Fast forward to now, marketing has run a recent campaign and caught their attention…
When the deal closes, the age-old attribution question arises: Who deserves the credit? Was it the rep that reached out to the contact in the first place, or the marketing team that engaged them in a new campaign?
This is merely one of many cases in the sales vs marketing showdown, but it doesn’t have to be this way.

Learn how to go from the “us” vs ’them” showdown to working together on attribution:

  • Understand how ops leaders are implementing complex attribution models
  • Stop finger-pointing and align your sales and marketing teams
  • Get better multi-touch attribution to accelerate deals from lead to close


This event is powered by our partner:

David Nelson
David Nelson
David Nelson is the CEO of Traction Complete, a suite of data management apps for Salesforce that clean, visualize and orchestrate data. His mission is to help customers like Zoom, Asana, and DocuSign simplify, save time, and scale faster. Before Traction Complete, David was the Director of Product Management at Traction on Demand, the world’s largest solely dedicated Salesforce consulting company, which was recently acquired by Salesforce.
George Samaras
Marketing Operations professional with over a decade of experience in solutioning, consulting, implementing, and troubleshooting on the Adobe Marketo, Oracle Eloqua, and HubSpot platforms. Highly experienced in integration workflows with various CRMs including Salesforce, Microsoft Dynamics, and HubSpot CRM.
Scott Oliel
Manager, Business Analytics and Insights at Coveo. Scott develops actionable strategies, backed by data, that help businesses plan, grow revenues and improve long-term operational efficiencies.

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