
Annual Planning for Sales & Marketing
Replay Available On Demand


Are you already in 2024? By understanding the drivers of sustained and efficient growth in each area of sales & marketing, you’ll have the power to make data-driven decisions and adapt your strategies to reach your business goals.
Join David Maxey as he hosts a masterclass on annual planning for marketing & sales teams.
Key Takeaways:
1. Get to know the key drivers of growth in sales: ramp time, average selling price, sales cycle, and conversion rates.
2. Get to know the key drivers of growth in marketing: the right staffing for lead generation, monthly budget allocation, strategic messaging and channel analysis.
3. Learn how include these in your annual plans
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