Marketing

THE WHY:I love podcasting. This will be evident as you reach the bottom of this. And I know you will too. Presumptuous, yes, but I’m confident you’ll love this

I used to manage partnerships at a SaaS company. One of our partners would send us over 100 new leads from their webinars every week.As a webinar sponsor, atten

We all know the state of our inboxes—crowded and chaotic. So, the last thing the world needs is another newsletter, right? Wrong! In an exclusive RevCon session

Do you want better marketing?It’s not a trick question.By better marketing, I mean better than you did last year. Better than the status quo in your industry. B

The all-important topic during these times is how do you keep sales and marketing aligned?Think about it, marketers are trying to keep the pipeline flowing for

It's only June, and my team and I have already published 215 high-quality articles this year. That's around 650,000 words, and we're a team of only five people

In this article we’ve gathered insights from the latest episode of Revenue Today, our podcast hosted by Jared Robin. Our guest, Anthony Kennada, is the founder

If you think Instagram is useless for B2B sales, you’re not alone. That’s what makes it a perfect opportunity. Most brands are doing a miserable job, if they ev

What started as a pretty bad day turned into a massive opportunity for an Idaho potato worker this September, when a candid video of him lip-syncing to Fleetwoo

For many years, SEO has long been considered a vital part of the overall marketing strategy at many businesses. However, as is the case with the state of con

There are lots of things you could do in six months.Learn a basic level of Spanish. Read the Lord of the Rings trilogy twice. Go from couch to triathlon (not su

Some time ago, we hosted an amazing session featuring four leading content experts: Justin Simon, founder of Distribution First; Jess Cook, Head of Content &amp

There’s no doubt that memes account for some of the most viral and hilarious content on the internet. But can they make money? The answer, it seems, is a resoun

As a new year approaches, it's time to review your content marketing plan and consider a new strategy for 2022. According to Statista, over the past year, conte

We’ve seen a lot of changes in our daily lives since the beginning of 2020, and that includes how we search for, consume, and interact with content. For busi

As technology moves forward and consumer habits shift, our marketing strategies need to evolve to stay in step with the market. Personalized marketing, crafting

Note: The following is an excerpt from The diary of a first-time CMO by Alice de Courcy. It covers the key learnings she gathered in four years of leadership. T

Have you ever thought that it might not be the fault of your sales reps that sales are declining? “The times they are a-changin.'” Bob Dylan knew this in

Marketers can be a tough market to crack. We are cynical, have seen it all before, have famously short attention spans, and aren't easily fooled. But marketing

There’s a popular saying in the business world that goes something like: “A perfect strategy that’s poorly executed will fail.”  But how “perfect” can your stra

Most people doing SEO by now realize that you need content and lots of it for it to work. Coming up with topics at the beginning is easy for some. But after

2024 will be a pivotal moment for businesses, with many opportunities and challenges. Marketing tactics that worked only a few years ago will no longer be effec

If you are a marketer, you probably know that consumer behaviors and trends have changed over the years. Marketing has become so complicated and sensitive th

We had a great opportunity to host a webinar with Isaac Morehouse, the co-founder and CMO at PartnerHacker. Isaac is a passionate entrepreneur and thought leade

The titles revel in their bias without a hint of self-consciousness: In Defence of Pumpkin Spice, Confessions of a Basic White Girl, and In 2020, Pumpkin Spice

In the post-cookie world, marketers face significant challenges as third-party cookies are phased out and the industry shifts towards relying more on first-part

Startups make mistakes with PR. That's a given. They're run by humans - at least for the time being. The fact is, startups, especially in B2B tech, can't avoid

PR metrics matter. But which metrics? That’s the question. Old school public relations professionals used to measure the value of their work by comparing it to

In Part I of our series, we discussed Pre-Sales and Sales and what levers to pull to increase efficiency beyond hiring more people. In this part, we’ll explore

For almost three decades, third-party cookies have played a crucial role in digital advertising. They've enabled marketers to track engagement, create targeted

Marketers are often focused on understanding customer behavior. They make assumptions about customer journeys based on what they can see in their analytics. But

The Pirate Metrics framework is a well-known tool to understand your buyer’s journey & diagnose why your startup is struggling. It’s also broken in two k

Short answer: Yes, and it’s partly your fault. But you’re also the one who can make it better. We’re optimizing our customers to death. We’re so focused on sal

When it comes to standing out in the hyper-competitive SaaS space, it’s not just about having a great product – it’s about how you communicate your value to pot

Running ads doesn't promise you customers, it only promises to spend your money. To be successful at paid advertising, your ads must fit within your ov

The biggest challenge most of my clients face before we start working together is getting their content in front of the right people. The pressure to create hig

If you hire freelance writers or have in-house staff create content for you, this article will likely speak to you. A potential problem when you hire writers is

There are many ways to become a digital marketer. Not everyone with a position in marketing studied it in school. Likewise, they’ll likely all agree that there’

SEO hasn’t always been seen as a revenue channel. And it doesn’t always work like one, either. With KPIs to meet like traffic and rankings, who can blame

We talk a lot about sales and marketing alignment, how marketing should be measured according to its contribution to revenue, and the importance of an effective

B2B influencer marketing is leveling up, and this session at RevCon gave us the real playbook on how brands can make it work. From getting started to building r

I have to start this article with a confession.One year ago, I didn't even know my LinkedIn password.Anytime I randomly logged in over the last few years it was

A short while ago, a few peers and I sat down via Zoom and talked about what marketers need to be measuring in 2021.We talked about some different business line

Let’s rewind the clock 65 years to 1955. People got their news and information through three primary sources: television, radio, and newspapers. The interstate

If you’re here, you’ve already established that content marketing and SEO are channels you want to pursue. But, you’re most likely overwhelmed by calls with

We're excited to bring you an in-depth recap of the latest episode of our webinar with Jess Cook, the Head of Content at Lasso (she’ll be giving a talk at RevCo

Without becoming a media company of one (or lining up dozens of AI prompts) How to view content through the lens of conversion copywriting? And what it means f

Camille Trent is the Director of Content & Community at PeerSignal and strategic advisor at Keyplay and AudiencePlus. When she's not planning content, she's

I was scrolling along on a well-known content-marketing Slack community the other day when I saw a sponsored post for a tool stating “Every company is becoming

B2B influencer marketing is here to stay but is it a must-have for your brand? What sets the successful campaigns apart is strategy, preparation, creative freed

Latane Contant is the CMO at 6sense and author of No Forms. No Spam. No Cold Calls. Her book, which dropped in July 2020, offers a fresh take on how to bring th

Gartner's research reveals that organizations prioritizing Go-To-Market alignment are nearly three times more likely to exceed their new demand generation targe