RevGenius Member Spotlight: Erin Balsa

Erin Balsa is truly the queen 👑of content marketing. 

She co-leads our #content-marketing-club, has created a large following on LinkedIn, and has made her company a content powerhouse. 

She brings all of that knowledge into the community daily—offering advice, mentoring, and speaking to her experience in the industry. 

Erin is a wonderful leader and keeps true to herself regardless of her audience. That authenticity is something we strive for every RevGenius member; to feel fully confident in your abilities and knowledge that you can feel comfortable being truly candid and yourself. 

Below is our interview with Erin Balsa:

Introduce yourself to our audience. Tell us who you are and what you are currently focused on.

I’m a Boston-based marketing director with two kids and a Jenny Lewis tattoo. I oversee all content production at The Predictive Index — the leading talent optimization platform. I’ve been working hard on 2021 strategy, a new resourcing model, and projections. Last night I typed “Predictive” into my TV remote (I meant to search for Dateline), so I might take a few days off to rest the ol’ brain. haha

How did your journey lead you to The Predictive Index?

How much time you got? 😉

The short answer: I used to manage the editorial department at a content marketing agency. A former co-worker of mine at the agency was doing demand gen at The Predictive Index, and he recruited me to join. 

What advice would you give to people who are looking to become better writers?

Find a mentor or editor you trust and ask them to review your work and provide feedback.

Learn the elements of storytelling (the hook, fascinations, curiosity, dialogue, etc.). Follow thought leaders on social and dissect their posts — what are they doing to get engagement that you could mimic? Paste your copy into Hemingway Editor to get a pulse check on whether your writing’s clear and easy to understand.

I can keep going. You want me to keep going? 

What gets you out of bed every morning?

My kids. Literally. 😂

What would you say your personal superpower is?

I can Marie Kondo circles around Marie Kondo. I despise clutter and I’m not sentimental, so ...

Why should other sales and marketing professionals join RevGenius?

I have met awesome people in the content marketing club … and no matter what your specialty is within sales or marketing, you’ll be able to find your tribe.


  • To understand how I got here today, I am sharing my story of where it began...
  • To understand how I got here today, I am sharing my story of where it began...
  • To understand how I got here today, I am sharing my story of where it began...

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Sara Ott

Sara is the Managing Editor for RevGenius Mag. For her day job, she manages content and creative at Ombud, a Sales Content Collaboration software company based in Denver, CO. When she's not creating, you can find her drinking craft beer or walking her dachshund, Winry.

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