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Sales
You’re Failing As An SDR—4 Factors Impacting Sales Process
As a brand new SDR, nothing feels worse than consistently being at the bottom of the leaderboard. You heard it was tough, but you weren’t expecting it to be THA
2023-02-28
Using Social Activity To Prospect Leads and Book More Meetings
Shocking to some and old news to many, social selling is a hot topic that has many moving parts to it. There’s more than one way to go about it and all have the
2021-07-23
What Buyers Really Care About
Many salespeople spend too much of their time becoming experts on a product instead of what their product actually does for the buyer.I learned very early in my
2020-08-10
Top 7 Product Marketing Strategies in B2B SaaS
Selling is hard, but B2B selling and marketing are especially so. There are fewer targets. More nuance. Higher stakes—for both the buyer and you. The deal is
2023-02-27
The Sales Professional’s Guide to Copywriting Success 101
So, you got a job in sales.Maybe you’re a sales development representative (SDR), an account executive (AE) or, perhaps, you find yourself in a myriad of other
2020-09-23
The Secret to Opening & Closing Deals on the Phone 2021
I’ve made over 20,000 hours of cold calls. I guess if I had listened to Malcolm Gladwell, I only needed 10,000 hours to reach that Mozart level. I’ve analyzed m
2021-06-15
The Proper Cold Calling Framework To Not Get Hung Up.
You can break down the first 3 seconds of a call into two categories: RAM and ROM. RAM (Random-Access Memory) is the temporary fast memory in a CPU. This is the
2020-07-10
The Essential Guide to How Revenue Operations Empowers a B2B Business
What is Revenue Operations? What do Sales Teams need from Revenue Operations? 9 Essential Functions of Revenue Operations The Untapped Potential of
2021-09-22
Supporting the ‘Everything Rep’ Means Doing Less, Better
If you are a revenue leader, you probably spent most of Q4 planning, most of January in SKOs and board meetings, and are finally executing on your current year
2023-03-07
Signal-Based Selling: 10 Signals To Hit Your Target
We’ve been told so many times that we need to “do more with less”. During our recent webinar powered by Common Room, we dove into “signal-based selling” — the c
2024-01-31
Sales Trends That Will Stick Around Post-COVID
We’re about five months into what’s considered our new normal. A question we continue to ask ourselves day after day since March is, “What will the other side o
2020-09-10
Sales Process Automation: The Good, The Bad, and The Ugly
Did you know….”nearly two-thirds (64.8%) of reps’ time, on average, is spent in non revenue-generating activities, leaving only 35.2% for functions related to s
2020-04-24
RevGenius' RevLeague Helps Reps Meet Their Sales Goals & Build Their Networks
One of the best examples of the community we’re building at RevGenius is RevLeague. With 300+ members, weekly programming, and big-name sponsors like Vidyard, t
2020-12-16
Ramp Time for Sales: Your Guide to Accelerating Productivity
Business stakeholders care about increasing their sales pipeline with more deals, larger deals, shorter deal cycles, and higher close rates. Each of these is a
2024-03-19
Profit-First Approach to Sales Commissions
Sales commission structures have long played a critical role in the realm of sales, driving performance, and serving as a pivotal motivational tool. Yet, like e
2023-06-15
Overcoming Objections: Difference between Price vs. Cost
Price, without the context of value, is expensive no matter who you’re asking.If you’ve been in sales long enough, you’ve undoubtedly had a buyer tell you your
2021-08-24
Next-Level Sales and Pre-Sales Annual Planning
Sales and Pre-Sales Annual Planning: Two Approaches The approach is two-fold. Bottoms-up forecasting, starting with people and ending with a Top line revenue
2023-06-07
Make Parting Such Sweet Sorrow: Best Sales Breakup Emails
Have you ever read about how to write a sales breakup email? Someone in the RevGenius community asked how to write a great breakup email, which made me curio
2023-09-22
Marketing Strategies That Don't Scale: The Dark Funnel Case Study
Marketers are often focused on understanding customer behavior. They make assumptions about customer journeys based on what they can see in their analytics. But
2021-07-28
Key Metrics That Drive SDR Performance
As a high-volume and high-velocity team, Sales Development Representatives (SDRs) generate a substantial amount of data. Each month they engage with hundreds of
2023-06-20
How to Write Great Sales Messages That Drive Conversions
One of the questions I’m most frequently asked by salespeople as a marketer is how to write more effective messages. It’s a skill marketing professionals consta
2020-10-19
How to Use Data to Coach Your Sales Reps
Before diving into the five tips on using data to coach sales reps, I want to point out the biggest misconceptions organizations have when we talk about coachin
2021-08-31
How to Push Through Sales Fatigue
Sales fatigue happens to the best of us and doesn’t tend to wait around for when it would be least harmful; that’s why we will demystify this phrase and help eq
2021-08-26
How to Replicate a Sales Floor during Remote Work?
Let’s be honest with ourselves. The sales floor is not coming back.At least not in the way it once was: your whole team being in one office, sitting in the same
2021-01-12
How to Build a Sales Playbook Using a Customer-Centric Approach
Think about your personal buying experiences day-to-day. Everything we buy is on-demand, easy to access, and predominantly frictionless, or we look elsewhere.
2021-07-20
How Personalization Improves Results in Sales Outreach in 2021?
What drives our growth more than our experience? Where would we be without these moments of total failure? I remember those times when I felt utterly deva
2020-10-15
How Using Vague Language Can Block Business Opportunities 2021
There’s a story, possibly apocryphal, about Neil Armstrong visiting a class of Japanese students after visiting the moon landing. When a student asked what it w
2020-11-11
Here's How to Do Cold Pitching via Email in 2021
We’ve all gotten that cold pitch. It starts off with something like “I hope this finds you well”. As you read it, your mind immediately dismisses the note.It hi
2020-09-14
Guided Selling Benefits Your Entire Revenue Team. Here’s How.
Today’s sales companies are struggling with competing in a new landscape, transformed by unexpected changes to buyer behavior and the economy. Since the pandemi
2021-01-22
Effective Sales Enablement: The Tools, Tactics, and "Treasure" Every Sales Team Needs
As it turns out, "sales enablement" is a surprisingly difficult phrase to define.If you ask someone what it is, chances are, they'll wave their hand at you dism
2021-07-20
Drive Urgency in Your Sales Process with AI – John Barrows’ Playbook
Day three of RevCon kicked off with John Barrows sharing how sales reps can use AI to get ahead. John’s session was packed with practical tips for sales pros, a
2024-10-17
Cut your SDR Churn Rate with good leadership
2020 was the kind of year that comes along once in a lifetime. It changed what we do in quite a few ways, especially with remote work becoming normalized. Right
2021-09-03
Death To The Demo: Increase Customer Value
Customers hate the traditional sales process that many SaaS companies still rely on. The process that do not increase value goes somehow like this: The
2023-02-23
Cornerstone Sales Skills for Better Sales Cycles in 2021
Every day you learn something new. It might be learning how to make a fantastic breakfast from YouTube, becoming more conscious about perceptions based on 360 f
2020-09-10
Deals Are Won or Lost During Discovery: Guided Selling
Having been in sales, sales leadership, operations and enablement for the better part of 20 years, one thing that I’ve known to be true, remains true. Too of
2023-02-24
C Suite Executives Outreach 2021
Scoring consistent sales wins will always be one of the most difficult challenges for sales teams. Even the best-trained professionals will encounter the occasi
2021-03-26
Business Partnerships As Key Differentiator
Forgive the leading question, but if you could put some awesome product, sales and marketing people on your team for free that could help you stand out against
2023-03-01
Building B2B Contact Lists — Best Practices
What are B2B contact lists? B2B contact lists are just as the name suggests–compiled lists of contact information and details on individual target customers wo
2024-04-11
Bridging the Expertise Gap in B2B Tech Sales
Sales has always been a challenging game, but the proliferation of data, media channels and platforms, has made selling even more complex. The widening gap in e
2023-12-01
Book more meetings by being unconventional in 2021
“Never interrupt your enemy while they are making a mistake.” This quote has been attributed to Napoleon Boneparte since 1836, referencing his notes from a b
2021-01-06
Boost Sales With AI-Driven Automation
Automating data entry, AI-driven actionable insights, and the creation of dynamic playbooks can improve sales efficiencies, provide clearer pipeline visibility
2024-06-24
ATM Unplugged: Transitioning from Founder-Led Sales
As a sales leader, I've been involved in many company transitions from founder-led sales to dedicated sales teams. Each time, it feels like a moment of reckonin
2023-05-15
ATM Unplugged: From Sales Pro to Sales Leader
You've been an AE or BDR for some time now; you’ve been brainwashed your entire career to think the next step is naturally becoming the manager. Maybe not. Lead
2023-06-07
7 Sales Process Changes You'll See in the Future
If the past ten years prove anything, it’s that sales and marketing methods are evolving rapidly. In fact, experts suggest that processes around sales and marke
2021-05-19
6 Mistakes Sinking Your Inbound Funnel
During our recent webinar powered by Avoma, we dove into rookie mistakes sinking your inbound — we had 3 experts sharing their insights: Erin Hartje, Senior Ma
2024-03-07
6-Activity Framework for Sales & Marketing Alignment
Gartner's research reveals that organizations prioritizing Go-To-Market alignment are nearly three times more likely to exceed their new demand generation targe
2023-06-15
6 Seriously Simple Tips to Book More Appointments Today
Booking appointments is hard.If it was easy, then EVERYONE would destroy their quota.But the truth is, sales is a game of refinement. Little tweaks that can be
2020-10-27
5 Takeaways from Why Outbound Isn’t Working for 82% of Companies & How to Fix It
As sellers in a fast-paced, digital age, we have to do a better job of how we show up and where we show up. Pre-pandemic buyers were already telling us tha
2021-11-15
5 Steps to Get Your Sales Teams Warm Intros
Here’s the deal. Cold email, done correctly, is an amazing mechanism for starting a dialogue with a stranger. In sales, we love the cold. Cold calls. Cold email
2020-11-13
5 Data-Driven Sales Strategies to Maximize Revenue
The market disruptions during COVID-19 tipped the playbook for how SaaS companies go to market—including the role of data in marketing to potential customers.Th
2023-02-21
4 Sales Email Deliverability Tips to Avoid Spam Filters in 2021
Sending email represents one of the most successful methods of communication for sales and marketing teams alike. That fact became even more true after the coro
2020-11-18
5 B2B Sales Trends for the Post-Economic Downturn Era
In 2023, B2B sales teams are no strangers to change. Three years ago, the dramatic onset of COVID-19 forced nearly every industry to pivot and transform its pra
2023-05-19
11 Steps to Creating a Winning Sales Playbook
It’s been a tough year in sales. All the key metrics are heading in the wrong direction, like generating leads, win rates, and sales cycles. As a result, demand
2023-05-23
2025 Sales Strategies: Personalization, Video Selling, and Research
Nearly 600 people joined us live for this session, and it's no surprise why—it featured a stellar panel! Moderated by Leslie Venetz, with insights from Darren M
2024-10-28