Mag

You’re Failing As An SDR—4 Factors Impacting Sales Process

As a brand new SDR, nothing feels worse than consistently being at the bottom of the leaderboard. You heard it was tough, but you weren’t expecting it to be THA

RevGenius Member Spotlight: Cliff Simon

Cliff Simon is an active RevGenius member who participates in #revleague, answers questions from other members, and advocates for RevGenius as an ambassador. He

RevGenius Member Spotlight: Kate Erwin

Kate Erwin is an amazing content marketer, editor, and human. She's one of RevGenius' amazing editors and a killer Content Marketing Manager at Mailshake. Below

The State of B2B Content Marketing for SaaS in 2021

We’ve seen a lot of changes in our daily lives since the beginning of 2020, and that includes how we search for, consume, and interact with content. For busi

RevGenius Member Spotlight: Kelsey Calabro

Kelsey is an entrepreneur, agency owner, copywriter, and a Customer Success Manager at Dooly, all while taking time to surf and eat oysters in Maine. We're luck

Why Your Sales Team Needs Situational Awareness and Selling Skepticism

Why Be a Selling SkepticProspects are engaging sales professionals significantly later in a buying cycle, no doubt due to the proliferation of digital content m

PR KPIs: 4 Tips for Measuring PR Effectiveness

PR metrics matter. But which metrics? That’s the question. Old school public relations professionals used to measure the value of their work by comparing it to

RevGenius Member Spotlight: Sebastien van Heyningen

If you've written for the RevGenius Mag, you've likely talked to or heard of Sebastien. As one of our core editors, he's been instrumental in driving new articl

The Complete Guide to Creating a Sales Enablement Program

Have you ever thought that it might not be the fault of your sales reps that sales are declining? “The times they are a-changin.'” Bob Dylan knew this in

Marketing Strategies That Don't Scale: The Dark Funnel Case Study

Marketers are often focused on understanding customer behavior. They make assumptions about customer journeys based on what they can see in their analytics. But

Using Social Activity To Prospect Leads and Book More Meetings

Shocking to some and old news to many, social selling is a hot topic that has many moving parts to it. There’s more than one way to go about it and all have the

SEO Topic Research: A Repeatable Framework For Creating Content at Scale

Most people doing SEO by now realize that you need content and lots of it for it to work. Coming up with topics at the beginning is easy for some. But after

6 Reasons Why You Should Start a Partner Program for Your SaaS

You’re at the spot to know if it’s really worth your time to put in the time and effort to invest in a partner program for your SaaS. Getting customers initi

How to Build a Sales Playbook Using a Customer-Centric Approach

Think about your personal buying experiences day-to-day. Everything we buy is on-demand, easy to access, and predominantly frictionless, or we look elsewhere.

Effective Sales Enablement: The Tools, Tactics, and "Treasure" Every Sales Team Needs

As it turns out, "sales enablement" is a surprisingly difficult phrase to define.If you ask someone what it is, chances are, they'll wave their hand at you dism

Tactics for Revenue Driving Professionals to Vet for DEI Initiatives

So, you got a new job. You’re about a month in. So far, so good. You like the role’s day-to-day. You consider your pay to be fair and you have some pretty d

PR for Startups: 3 Mistakes B2B Tech Startups Make (And How to Avoid Them)

Startups make mistakes with PR. That's a given. They're run by humans - at least for the time being. The fact is, startups, especially in B2B tech, can't avoid

The Buddhist Eightfold Path of Mindful Sales Part 3: Right Intent

In a world inundated with popular hashtags, yoga studios on every corner (not that there is anything necessarily wrong with that), and wellness gurus of every k

What is Alignment and How Can RevOps Help?

What do you think the most popular buzzwords are these days in the B2B SaaS world? ROI. Revenue Generation. ToFu. (Are we in a restaurant now? What are we eatin

The Secret to Opening & Closing Deals on the Phone 2021

I’ve made over 20,000 hours of cold calls. I guess if I had listened to Malcolm Gladwell, I only needed 10,000 hours to reach that Mozart level. I’ve analyzed m

Why Content Operations is a Crucial Part of Your Content Marketing Strategy

It's only June, and my team and I have already published 215 high-quality articles this year. That's around 650,000 words, and we're a team of only five people

The Future of Generative AI: GPT-4, GPT-5 and Beyond

In recent years, Generative AI has become the main technology that everyone is talking about. Businesses are racing to figure out their Generative AI strategy a

Taking Your Personal Brand to the Next Level With AI

Show up and stand out: How LinkedIn presence builds trust and drives growth How do you build trust with your audience? By consistently showing up and adding va

Scale Your GTM with AI: Key Insights from RevCon

At RevCon, Kyle Coleman (CMO at Copy AI) and Emma C. Lalley (GTM Lead at OpenAI) shared how to use AI to level up your GTM strategy. They offered practical tips

Leveraging Generative AI for the B2B SaaS — All you Need to Know

Every company right now is thinking through what their Generative AI strategy is. Either you are an executive who is getting this question from the board and

Generative AI for B2B SaaS — How AI Is Transforming Sales

Whether you are a CRO, a sales executive, or an SDR, you are likely aware of the major advancements in artificial intelligence (AI) technology over the past few

Drive Urgency in Your Sales Process with AI – John Barrows’ Playbook

Day three of RevCon kicked off with John Barrows sharing how sales reps can use AI to get ahead. John’s session was packed with practical tips for sales pros, a

AI-Powered Sales: Key Tactics to Empower Sellers

Sales reps on the front line have been underserved. Tools like ZoomInfo and Outreach have helped generate new business and get us beyond quota. But, it has come

Why Community-Led Growth is SaaS’ Last Hope

Every few years, a new business strategy comes along that works wonderfully. Until it doesn’t. For instance, SaaS companies everywhere are enamored with Prod

The Climb Is Steeper — But We’re Still Rising: Real Talk from the RevWomen Community in B2B SaaS

“Putting in excessive hours trains your team to depend on your burnout.” — RevWomen Member Let’s be honest: B2B SaaS isn’t always the easiest place for wome

Sumeru Chatterjee on Community-Led Growth

Sumeru Chatterjee (aka "Sumo") is a community builder for high growth SaaS companies. He's passionate about helping companies scale through community and conten

RevGenius & The Collab: Common Room’s GTM Creator Playbook

Introducing our brand new series featuring exclusive content from Jared Robin, Founder of RevGenius and The Collab. Dive into revenue generation with actionable

New Paradigm For Connection: RevGenius Launches Micro Communities

I’m excited to announce that we’re launching three micro communities within RevGenius: GTM Community - focused on marketing & sales RevOps Communi

Is Your Brand Ready For Community-Led Growth?

The power of community-led growth is undeniable (duh!) Brands that recognize the potential of cultivating vibrant and engaged communities around their produc

Introducing RevRoom: A Curated Trusted Space for Senior Revenue Leaders

If you're the smartest person in the room, you're in the wrong room. The excitement I've had launching RevRoom mimicked the excitement from RevGenius. It f

Community 101: Guide to Building, Nurturing, and Sustaining Community

Including community in your marketing strategy can be a game-changer. We’re witnessing this first-hand: the B2B industry is turning its eyes on communities

Community-Led Growth Strategies from Common Room and Clay

Meet the Community Growth Experts Can you imagine connecting Rebecca Marshburn, Head of Community at Common Room and Bruno Estrella, Head of Growth Marketing a

Community Power: Apollo and Canva's Winning Strategies

Last month we had an awesome chat with two rockstar community leaders: Monica Silvestre, the Global Head of Community at Canva and Daniel Cmejla, VP of Communit

Camille Trent on How to Launch a B2B Media Company

Camille Trent is the Director of Content & Community at PeerSignal and strategic advisor at Keyplay and AudiencePlus. When she's not planning content, she's

An Impact-Driven Conversation — It's Time for the Next Evolution of Community

Is Community Another GTM Strategy? "What belongs to you today, belonged to someone else yesterday and will be someone else’s tomorrow." Bhagavad Gita It

Top 7 Product Marketing Strategies in B2B SaaS

Selling is hard, but B2B selling and marketing are especially so. There are fewer targets. More nuance. Higher stakes—for both the buyer and you. The deal is

The Secret to Company Success in B2B

Companies often get in their own way of success. They lack an intentional strategy around organizational design, goals, and incentives that can create misalignm

The Essential Guide to How Revenue Operations Empowers a B2B Business

What is Revenue Operations? What do Sales Teams need from Revenue Operations? 9 Essential Functions of Revenue Operations The Untapped Potential of

Revenue Objectives of Customer Success

The Importance of Revenue Responsibility Alignment in GTM Orchestration Optimal go-to-market (GTM) orchestration requires the alignment of roles and revenue re

Revenue Growth is More Important than Happiness in Customer Success

When Customer Success was in its infancy, there was a struggle in defining the role. It was a lot of no’s: “we are not customer support” and “we are not sales”.

Next-Level Annual Customer Success Planning

In Part I of our series, we discussed Pre-Sales and Sales and what levers to pull to increase efficiency beyond hiring more people. In the second part, we've ex

If You’re Neglecting Customer Success and RevOps, You’re Doing It Wrong

Sales and marketing have always been the peanut butter and jelly of the business world–they just go together. But wait, what about customer success (CS)?

How to Transition an Account within the Customer Success Team

When you've invested time into building a strong customer relationship, it can be hard to transition that account to another person internally. You’ve handled t

How to Run Effective Customer Success Cadence Meetings

Everyone in the Customer Success world knows that the quarterly business review (QBR) often takes front stage as the preeminent customer meeting. It's big, flas

How to Build a Customer-Centric Sales Culture

Congratulations, revenue professionals! Did you know that, according to Hubspot Research, an astounding 3% of our customers find us trustworthy? That puts us sq

How to Build a Customer Success Team in an Established Company

Your business is growing - that's great! But now your teams are bogged down with customer service, and your churn rate is increasing because you haven't got a d

7 Ways to Increase Customer Value as a Customer Success Team

Anyone who knows me knows that Customer Success driving value is incredibly close to my heart. It’s what I expect from my team and hope for the whole CS communi

3 questions for CSM (Customer Success) compensation structure

Compensation is always a hot topic. We’re in the business of making money for our companies, customers and ultimately for ourselves. As leaders, designing a tho

Why Your Newsletter Probably Sucks and How to Fix It: Insights from Alex Lieberman at RevCon

We all know the state of our inboxes—crowded and chaotic. So, the last thing the world needs is another newsletter, right? Wrong! In an exclusive RevCon session

The Rise of the Chief Go-To-Market Officer

When my partners Sangram Vajre and Bryan Brown wrote the bestseller “MOVE: The 4-question Go-to-Market Framework” two years ago, they espoused the idea that the

The Rise of Hyper-Personalization in Marketing

As technology moves forward and consumer habits shift, our marketing strategies need to evolve to stay in step with the market. Personalized marketing, crafting

Taking Your Personal Brand to the Next Level With AI

Show up and stand out: How LinkedIn presence builds trust and drives growth How do you build trust with your audience? By consistently showing up and adding va

Revolutionizing Engagement: 6 Marketing Trends to Watch in 2024

2024 will be a pivotal moment for businesses, with many opportunities and challenges. Marketing tactics that worked only a few years ago will no longer be effec

RevRoom Member Spotlight: Mollie Bodensteiner

We’re kicking off our brand new RevRoom Spotlight Series with Mollie Bodensteiner! Mollie is one of the most exciting voices in SaaS, with experience leading

RevCon 2024—How We Attracted 6K+ Registrants and Drove Record Engagement

Generating demand through community-led events In its fourth year, RevCon (our virtual conference) brought together 6.5K registrants, 1.6K attendees, 10 sp

RevGenius Demo Days: Your Fast Track to Smarter Tech Buying — 5 Reasons to Attend

We know time is everything. You don't have two hours for a discovery call. That's why we've streamlined the demo process, focusing on solving your business chal

RevGenius Announces Next 50 GTM Startups List, Featuring Emerging Brands in SaaS GTM

Out with the old. In with the Next! We’ve just dropped the list of the Next 50 GTM Startups List, sponsored by our partner Seamless.ai — check it out here!

New Paradigm For Connection: RevGenius Launches Micro Communities

I’m excited to announce that we’re launching three micro communities within RevGenius: GTM Community - focused on marketing & sales RevOps Communi

Navigating the World of Third-Party Cookies and Email Signatures

For almost three decades, third-party cookies have played a crucial role in digital advertising. They've enabled marketers to track engagement, create targeted

Is Your Brand Ready For Community-Led Growth?

The power of community-led growth is undeniable (duh!) Brands that recognize the potential of cultivating vibrant and engaged communities around their produc

Introducing RevRoom: A Curated Trusted Space for Senior Revenue Leaders

If you're the smartest person in the room, you're in the wrong room. The excitement I've had launching RevRoom mimicked the excitement from RevGenius. It f

How to Stand Out in SaaS with Powerful B2B Messaging – Insights from Peep Laja’s RevCon Session

When it comes to standing out in the hyper-competitive SaaS space, it’s not just about having a great product – it’s about how you communicate your value to pot

How Alysio Generated 12 Qualified Meetings From RevGenius Demo Day

Demo Day — No Fluff, Just Products We get it—time is money. You don’t have 2 hours for a discovery call. That’s why we’ve cut out the fluff and streamlined the

GTM Planning: A Guide to Get You Started

Why GTM Strategy Planning Matters We’ve all been there—starting the planning phase with excitement, only for it to lose focus. To help you avoid that, we invit

Community Power: Apollo and Canva's Winning Strategies

Last month we had an awesome chat with two rockstar community leaders: Monica Silvestre, the Global Head of Community at Canva and Daniel Cmejla, VP of Communit

Building B2B Contact Lists — Best Practices

What are B2B contact lists? B2B contact lists are just as the name suggests–compiled lists of contact information and details on individual target customers wo

Behind Clay’s Explosive Growth

Clay is redefining the B2B growth landscape and everybody is watching! It is everywhere—used, promoted, and loved by thousands. Since their 2022 Product Hunt la

An Impact-Driven Conversation — It's Time for the Next Evolution of Community

Is Community Another GTM Strategy? "What belongs to you today, belonged to someone else yesterday and will be someone else’s tomorrow." Bhagavad Gita It

ATM Unplugged: Transitioning from Founder-Led Sales

As a sales leader, I've been involved in many company transitions from founder-led sales to dedicated sales teams. Each time, it feels like a moment of reckonin

A Deep Dive into Our Latest eBook: Annual Planning for Startups

  Annual Planning for Startups: Identify Gaps, Decrease Churn, and Maximize Opportunities In an era where cost efficiency and sustainable growth are