RevGenius Member Spotlight: Catie Ivey

Catie is a leader, advocate, and all-around boss. She steps into each role and responsibility with no fear and fully supports every team she’s a part of. 

She exemplifies that every day not just in her career but in the RevGenius community as well. From leading roundtables to writing an incredible piece on women empowerment, she always shows up for this community and her people. 

We’re so thankful for her contributions, honesty, and experience that she brings to our community of revenue professionals. 

Below is our interview with Catie Ivey:

Introduce yourself to our audience. Tell us who you are and what you are currently focused on.

My name is Catie Ivey, and I currently lead the mid-market new business sales org at Demandbase, a leading B2B marketing platform. 

Before the pandemic, I commuted between Atlanta and New York most weeks and led a New York-based team. Since the pandemic, I’ve moved back to Atlanta full team, taken on a national team, and hired a ton of remote folks, so who knows where I’ll end up when all of this is over! 

How did your journey lead you to Demandbase?

Most of my background is in selling and leading sales teams in MarTech (marketing technology). I love being at Demandbase because I think account-based experiences and account-based sales and marketing are absolutely the future of all things B2B sales and marketing. Before joining Demandbase, I led a sales team at Marketo for three years and ran sales and customer success for a small startup called Insightpool before that. 

What gets you out of bed every morning?

The opportunity to help those on my team figure out what they’re uniquely great at and grow personally and professionally is my biggest motivator. Beyond that, I’m super passionate about the work that Demandbase is doing and about our potential to revolutionize how B2B brands go to market, and it's’ an honor to be part of the team that’s making that happen. 

What advice would you have for other saleswomen looking to become leaders?

Just do it. Don’t wait for an invitation. Don’t wait until you feel “ready.” Put up your hand and ask for the job, the promotion, or the opportunity that you’re after. You won’t always get what you ask for, but the first step is making your goals known to those around you, including your boss. 

What would you say your personal superpower is?

I’m great at really seeing people and helping them understand their strengths and weaknesses, so I guess you could say that my superpower is helping other people find theirs! 

Why should other revenue professionals join RevGenius?

RevGenius is a great place to connect and network with other revenue professionals. As a leader, it is also a great opportunity to keep your ear to the ground and hear from individual contributors daily, which has been great for me personally.


  • To understand how I got here today, I am sharing my story of where it began...
  • To understand how I got here today, I am sharing my story of where it began...
  • To understand how I got here today, I am sharing my story of where it began...

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Sara Ott

Sara is the Managing Editor for RevGenius Mag. For her day job, she manages content and creative at Ombud, a Sales Content Collaboration software company based in Denver, CO. When she's not creating, you can find her drinking craft beer or walking her dachshund, Winry.

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