GTM Engineering has become one of the hottest topics and fastest-growing roles in B2B tech. It's still new, and most companies are figuring out what it means as they go.

Florin walks through what GTM Engineering actually is and how to think about it for your org: where the role came from, what it looks like in practice, and how to decide if your team needs one.

We'll cover:

•⁠  ⁠What GTM Engineering actually is, and how to define it for your organization
•⁠  ⁠⁠The trends shaping the role and where it's heading
•⁠  ⁠⁠Real examples of GTM Engineering work in the wild
•⁠  ⁠⁠The skills you need to break into the role

You'll leave knowing whether GTM Engineering belongs on your team, and what it takes to do it well.