Everyone's optimizing top-of-funnel. Meanwhile, the deals you've spent 12-18 months and tens of thousands of dollars trying to close are quietly dying at the Proof of Concept (POC) - the most expensive stage of the enterprise funnel.

Generic environments, broken AE–SE handoffs, no success criteria, a champion who can't sell internally: this is where pipeline actually leaks, and almost no one is talking about it.

What You'll Learn:

Join John Care (author of Mastering Technical Sales) and Gilad Komorov (3X CRO and GTM advisor to enterprise SaaS companies) for a 40-minute, no-theory breakdown of why enterprise POCs fail - and the playbook high-win-rate teams use to win them.

You'll leave with:

• The five POC killers to eliminate
• A pre-POC alignment framework
• One move you can put into practice this week

Learning Objectives:‍

• Identify the most common reasons enterprise POCs fail and recognize the hidden risks that cause deals to stall or die during the evaluation process.
• Implement a pre-POC alignment framework that establishes clear success criteria, stakeholder buy-in, and seamless AE–SE collaboration before the POC begins.
• Apply proven strategies used by high-win-rate teams to improve POC execution, increase stakeholder confidence, and convert more evaluations into closed-won deals.

BONUS:

1. Everyone who joins also gets a KILLER prompt for building your custom POC kickoff and readout deck.

2. Enterprise companies joining get a Demo Maturity Assessment and Recommendation from Demostack's in-house specialists.