Everyone's optimizing top-of-funnel. Meanwhile, the deals you've spent 12-18 months and tens of thousands of dollars trying to close are quietly dying at the Proof of Concept (POC) - the most expensive stage of the enterprise funnel.

Generic environments, broken AE–SE handoffs, no success criteria, a champion who can't sell internally: this is where pipeline actually leaks, and almost no one is talking about it.

What You'll Learn

Join John Care (author of Mastering Technical Sales) and Gilad Komorov (3X CRO and GTM advisor to enterprise SaaS companies) for a 40-minute, no-theory breakdown of why enterprise POCs fail - and the playbook high-win-rate teams use to win them.

You'll leave with:

• The five POC killers to eliminate
• A pre-POC alignment framework
• One move you can put into practice this week

Learning Objectives:

• Outline the power of product “flight simulators” as an effective enablement tool.
• Show how AI supercharges simulation creation and deployment.
• Showcase an enterprise use case of deploying product simulations at scale to accelerate a GTM motion.