Sales and marketing breakdowns look like tool problems. They're people problems first. Different lists, different priorities, handoffs with no context.

At Clay, Davide fixed this with one GTM engineering function that owns the middle of the funnel, running on a single shared data layer with one score and one record of every touch. GTM engineers build campaigns in a box, and SDRs, sellers, field, and ABM run them in their own voice.

We'll cover:

•⁠  ⁠The org design that merges growth and SDRs into one function
•⁠  ⁠The contract that keeps both teams on the same list and score
•⁠  ⁠Live plays: hyper-specific ad cohorts, centrally prompted outbound, and champion movers

You'll leave with a blueprint for making ops the connective tissue between awareness and revenue.