Across industries, revenue leaders are facing the same problem: despite better tools and bigger budgets, growth plans still rely on guesswork. Targets feel disconnected from execution, plans go stale within weeks, and RevOps is left fighting fires instead of engineering outcomes. The result? Missed numbers, wasted resources, and constant re-planning.

Together, we’ll unpack why most go-to-market strategies remain brittle—and explore how a new approach, Precision GTM, can help teams break the cycle.

Jose Romero, VP of Product & Platform at Xfactor.io (formerly Amazon, Verisign), will kick things off with a short provocation: how causal AI and simulation-based planning are helping teams anticipate breakdowns, align resources, and close the “Growth Guess Gap.”

From there, discussion will center on your experiences:

• Where do you see the Growth Guess Gap in your org today?
• How are you balancing ambition with execution capacity?
• What early-warning signals do you wish you had before misses?
• Where can AI actually help—and where is it hype?

Each participant will receive a handout with five AI prompts that surface critical blind spots—pipeline risk, stalled deals, conversion gaps—that aren’t visible in standard dashboards.

The goal isn’t just to hear from one expert—it’s to learn from each other.

If you’ve ever felt like you’re steering growth with partial data and too many unknowns, this is your chance to compare notes, share what’s working, and leave with practical tools to engineer outcomes instead of guessing your way through them.

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