B2B discovery meetings have declined significantly as buyers become more informed and selective before engaging with sales teams. In this session, Michael Phelan, Principal & Founder of Go-to-Market Pros (GTMP), shares practical strategies for increasing customer and prospect discovery meetings by adopting a buyer-centric approach.

You’ll learn how to engage buyers earlier, strengthen marketing and sales alignment, create more meaningful conversations, and implement proven programs that accelerate pipeline growth.

Join us for an interactive discussion packed with actionable insights for modern GTM teams.

Attendees will learn:

* Why discovery meetings are declining
* How buyer behavior has changed
* How to increase customer engagement
* Practical buyer-centric GTM strategies
* Ways to align sales and marketing teams
* Programs that generate more qualified conversations