Your reps know the buyer’s name, title and company size before the first call. They usually don’t know what software that company runs, and that’s often what decides whether you’re displacing a tool or selling next to one.

Chester Thompson and Alec Van Cleve of Firmable walk through how their sales teams research an account before the deal starts, tech stack included.

We’ll cover:

•⁠  ⁠Why scaling a GTM program starts with getting the data right
•⁠  ⁠How tech intelligence shows you the tools your prospects use
•⁠  ⁠How to use Firmable’s data inside Gong

You’ll leave knowing how to give your reps the full account picture before they ever pick up the phone.