GTM Hot Takes Show - The CMO Role Will Disappear by 2027

Tuesday, December 9 | 11AMEST | 8AM PT

Hosted by:

Revgenius
Contact host
Goldcast
Link available for attendees
Do we live in a bubble? Yes.
Does everyone agree on what modern marketing leadership should look like? Absolutely not.

​Everyone keeps saying the CMO role is “evolving.” But what if it isn’t evolving at all? what if it’s disappearing?

​Across SaaS and GTM-driven companies, the CMO title is already shifting: orgs are merging marketing under Growth, distributing it across Product and RevOps, or removing the title entirely. A growing percentage of high-growth SaaS companies now operate without a traditional CMO, while AI automates content, analytics, targeting, and campaign orchestration. PLG moves influence to product. RevOps owns the revenue engine. Customer teams own the lifecycle.

​Some believe this frees CMOs to finally become more strategic — owning narrative design, customer psychology, and long-term market positioning. Others argue the role is being intentionally carved apart and absorbed by Chief Growth Officers, RevOps leaders, and AI-driven marketing systems.

​So what happens next?

We’re bringing GTM operators, founders, and marketing leaders together to debate the future of the CMO title and whether it’s about to evolve, decentralize, or disappear entirely.

​You’ll hear about:
• How AI is replacing core CMO responsibilities
• Why RevOps and PLG motions may take over marketing ROI
• How automation reshapes demand gen and performance marketing
• What this means for hiring, org design, and leadership

​Where do you stand?
Don’t expect everyone to agree — expect the opposite

​This event is powered by our partner: Seamless AI

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