.png)
GTM Hot Takes Show - The CMO Role Will Disappear by 2027
Hosted by:

Revgenius

Goldcast
Do we live in a bubble? Yes.
Does everyone agree on what modern marketing leadership should look like? Absolutely not.
Everyone keeps saying the CMO role is “evolving.” But what if it isn’t evolving at all? what if it’s disappearing?
Across SaaS and GTM-driven companies, the CMO title is already shifting: orgs are merging marketing under Growth, distributing it across Product and RevOps, or removing the title entirely. A growing percentage of high-growth SaaS companies now operate without a traditional CMO, while AI automates content, analytics, targeting, and campaign orchestration. PLG moves influence to product. RevOps owns the revenue engine. Customer teams own the lifecycle.
Some believe this frees CMOs to finally become more strategic — owning narrative design, customer psychology, and long-term market positioning. Others argue the role is being intentionally carved apart and absorbed by Chief Growth Officers, RevOps leaders, and AI-driven marketing systems.
So what happens next?
We’re bringing GTM operators, founders, and marketing leaders together to debate the future of the CMO title and whether it’s about to evolve, decentralize, or disappear entirely.
You’ll hear about:
• How AI is replacing core CMO responsibilities
• Why RevOps and PLG motions may take over marketing ROI
• How automation reshapes demand gen and performance marketing
• What this means for hiring, org design, and leadership
Where do you stand?
Don’t expect everyone to agree — expect the opposite