Do we live in a bubble? Yes.
Does everyone feel the same about GTM? No.

Is ABM dead—or was it ever real to begin with?

Once hailed as the future of GTM, Account-Based Marketing is now being questioned by the very creators reshaping revenue. Some say it’s just rebranded sales outreach. Others claim it’s evolving into something AI-native and radically smarter. The only thing we know? Everyone has a take.

We’re pitting legacy thinkers vs. native AI builders to expose the gap between theory and execution. This is category disruption in real time.

You’ll hear:

• Why ABM became the go-to acronym—and what it really delivered
• Whether ABM is just personalized spam with a fancy name
• How AI is exposing the cracks in traditional ABM strategies
• If ABM can evolve beyond static account lists and cookie-cutter plays
• Why modern GTM teams are ditching ABM for smarter orchestration
• And if “account-based” is even the right lens in a post-persona world

Where do you stand? Don't expect everyone to agree. Expect the opposite.

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This event is sponsored by our partner: Seamless.AI.