Do we live in a bubble? Yes.
Does everyone feel the same about GTM? No.

"No more MQLs!"

For decades, the Marketing Qualified Lead (MQL) was the North Star for GTM teams. Now, it’s being called a bottleneck, a vanity metric, and the single biggest source of friction between Sales and Marketing. Some say the MQL is dead. Others claim it’s evolving into a smarter, more sophisticated signal. The only thing we know? Everyone has a take.

We’re done with polite handoffs. We’re pitting Marketing vs Sales to expose the MQL for what it really is: an outdated metric holding revenue back. This is the debate that will reshape how you think about your funnel.

You’ll hear:

• Why the MQL became the source of so much dysfunction between Sales and Marketing
• What you replace it with (Hint: The answer isn’t just a better scoring model)
• How modern RevOps teams are building a pipeline-first, MQL-free framework
• Is the MQL simply an easy excuse for Marketing to say "my job is done"?
• How AI and real-time intent data make the MQL completely irrelevant
• What a truly unified, full-funnel GTM looks like when you kill the MQL for good

Where do you stand? Don’t expect everyone to agree. Expect the opposite.

This event is sponsored by our partner: Seamless.AI.