AI is giving RevOps teams more capabilities, and more decisions to own. What should you build versus buy? How should AI fit into existing workflows? Which actions can you confidently delegate? What will usage actually cost? And how do you prove value once review and correction are included?

Drawing on practitioner discussions across RevOps, marketing, and SaaS communities, Chae O’Brien will unpack these five questions and offer a practical framework for answering them.

By the end of this session, you're going to be better equipped to evaluate AI investments, define ownership, and make a business case grounded in adoption, operating costs, and measurable outcomes.