Most go-to-market teams don’t fail because of bad messaging — they fail because they’re talking to the wrong audience. Running campaigns with irrelevant lists, wasting time qualifying low-fit leads, and servicing suboptimal accounts drains resources and morale.

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But what if building your ideal audience was as simple as describing it in plain English?

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In this interactive roundtable, we’ll explore how natural language audience building and AI-driven targeting are transforming how RevOps, marketing, and sales teams define, discover, and expand their Ideal Customer Profiles (ICPs).

Together, we’ll unpack real-world workflows for AI-powered list building, discuss how to validate and enrich audiences, and debate where human intuition still beats automation.

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Discussion topics include:
- The hidden cost of bad targeting
- How to qualify your ideal audience before you launch
- Why AI-driven audience building is the next major GTM unlock
- Real-world workflows to build and enrich your ICPs in minutes
- The balance between automation and human context

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