As we look ahead to 2027, the go-to-market landscape is on the verge of a massive shift. In this keynote, I'll walk through five bold predictions that will challenge how you think about growth, Al, and competitive moats and what they mean for every GTM leader heading into the new year.

1.⁠ ⁠More Al tools is the new Martech - The explosion of Al tools is following the same trajectory as the Martech boom. Expect fragmentation, consolidation, and a whole new stack to manage.

2.⁠ ⁠NRR is the new growth - Net Revenue Retention is no longer a retention metric; it's the primary growth engine. If you're not expanding within your existing base, you're falling behind.

3.⁠ ⁠Tokenmaxing is the new tax - As Al-driven interactions scale, token consumption becomes a hidden cost center. Optimizing tokens will be the new discipline every team needs to master.

4.⁠ ⁠Your next product is not on your Al roadmap - The products that win in 2027 won't come from a carefully planned Al roadmap. They'll emerge from the gaps you didn't see coming.

5.⁠ ⁠GTM is the new moat - Product differentiation is shrinking. The real defensibility lives in how you go to market - your motion, your data, and your customer relationships.