FirstTouch

**FirstTouch turns LinkedIn into a governed, fully-tracked revenue channel inside HubSpot.**

FirstTouch is a HubSpot-native platform that lets sales, marketing, service, and operations teams retrieve, action, and track LinkedIn activity directly from their CRM. It solves the problem of social outreach living in a browser tab with no oversight, logging, or attribution. Built for social-led revenue teams, it applies the same rigor, governance, and process to social that teams already use for email. It's trusted by 150+ revenue teams and rated on the HubSpot Marketplace.

## Key features
- HubSpot-native integration with 1-click setup and full activity logging to the contact record
- Trigger social actions from HubSpot workflows and sequences (speed-to-lead, cross-channel nurture, event activation, renewals)
- Governance and territory routing with human-in-the-loop rep approval for high-value accounts
- Revenue reporting and attribution across connections, messages, replies, meetings booked, and closed-won revenue

## Ideal use case
Ideal for sales development and GTM teams running a social-first strategy on LinkedIn who want their outreach triggered, tracked, and attributed inside HubSpot alongside email and phone.

## Why use FirstTouch
FirstTouch treats social as a primary revenue channel rather than a series of manual, untracked tasks, giving leadership full visibility and attribution. It respects HubSpot ownership and territory rules automatically, keeps a human in the loop, and is SOC2 certified with enterprise-grade infrastructure.

## FAQ
**How does FirstTouch integrate with HubSpot?**
It authorizes directly in your HubSpot portal with a 1-click integration, and team members connect their social profiles in about two minutes.

**What activity does it track?**
Every connection request, message, and reply is automatically logged to the contact record timeline, enabling attribution on meetings booked, pipeline generated, and closed-won revenue.

**Does it keep reps in control of messaging?**
Yes. It supports human-in-the-loop rep approval for high-value accounts and routes outreach according to territories, company, or contact owners.

## TL;DR
FirstTouch operationalizes social selling inside HubSpot, letting revenue teams trigger, govern, track, and attribute LinkedIn outreach the same way they do email. It's built for social-led GTM teams that want visibility and control over what has traditionally been an untracked channel.