FirstTouch

FirstTouch turns LinkedIn into a governed, fully-tracked revenue channel inside HubSpot.

FirstTouch is a HubSpot-native platform that lets sales, marketing, service, and operations teams retrieve, action, and track LinkedIn activity directly from their CRM. It solves the problem of social outreach living in a browser tab with no oversight, logging, or attribution. Built for social-led revenue teams, it applies the same rigor, governance, and process to social that teams already use for email. It's trusted by 150+ revenue teams and rated on the HubSpot Marketplace.

Key features

• HubSpot-native integration with 1-click setup and full activity logging to the contact record
• Trigger social actions from HubSpot workflows and sequences (speed-to-lead, cross-channel nurture, event activation, renewals)
• Governance and territory routing with human-in-the-loop rep approval for high-value accounts
• Revenue reporting and attribution across connections, messages, replies, meetings booked, and closed-won revenue

Ideal use case

Ideal for sales development and GTM teams running a social-first strategy on LinkedIn who want their outreach triggered, tracked, and attributed inside HubSpot alongside email and phone.

Why use FirstTouch

FirstTouch treats social as a primary revenue channel rather than a series of manual, untracked tasks, giving leadership full visibility and attribution. It respects HubSpot ownership and territory rules automatically, keeps a human in the loop, and is SOC2 certified with enterprise-grade infrastructure.

FAQ

How does FirstTouch integrate with HubSpot?

It authorizes directly in your HubSpot portal with a 1-click integration, and team members connect their social profiles in about two minutes.

What activity does it track?

Every connection request, message, and reply is automatically logged to the contact record timeline, enabling attribution on meetings booked, pipeline generated, and closed-won revenue.

Does it keep reps in control of messaging?

Yes. It supports human-in-the-loop rep approval for high-value accounts and routes outreach according to territories, company, or contact owners.

TL;DR

FirstTouch operationalizes social selling inside HubSpot, letting revenue teams trigger, govern, track, and attribute LinkedIn outreach the same way they do email. It's built for social-led GTM teams that want visibility and control over what has traditionally been an untracked channel.