On this episode of RevGenius, hosts Ashley and Nick speak with Brooklin Nash, Head of Content at Sales Hacker, Content Marketing Manager at Outreach, and owner of his own content marketing business. Brooklin discusses content marketing, including the metrics used to determine success, at Sales Hacker. He also talks about the technical tools used for measuring, how he became interested in content marketing, and how he balances his job at Sales Hacker with time spent on his business and with his family.
On this episode of RevGenius: The Revenue Podcast, host Lorena welcomes Xenia Escalante, Director of Marketing Operations at Anaplan, to discuss challenges in the marketing world and in her role, being an "overfunctioner", dealing with conflict, and lessons learned from their role models.
On this episode of The Revenue Podcast, hosts Nick Bennett and Ashley Levesque are joined by Hannah Mans; the Director of Account-Based Marketing at Directive. In this exciting conversation with Hannah, we dive into what makes a marketing strategy successful, how to interpret MQLs (Marketing Qualified Leads), tech stacks that are favorited by marketers, and so much more!
On this episode of The Revenue Podcast, hosts Ashley and Nick welcome Daniel Murray, Senior Manager of Marketing Operations at ServiceTitan, to speak about how his unique marketing operations team works, ensuring alignment of sales and marketing, his ideal tech stack, and the struggles with influencing people on social media.
On this episode of RevGenius Podcast, host Lorena welcomes Thiago Sá Freire, Chief Revenue Officer at Chorus.ai, to speak on his outlook on leadership, the relationship between confidence and ego in regards to leadership, how he built confidence as an immigrant, and how the guiding principle of his professional life came from a sport.
On this episode of RevGenius Podcast, host Lorena welcomes Jennifer Dimas, CMO at Gigster, to discuss the value of community and the role of ego in leadership, dealing with friction and conflict in business, finding the best position for you and your career, and working to live, instead of living to work. Jen also speaks on a few of her most recent accomplishments, touching on living during a pandemic, projects she’s working on that she sees potential in, and what is tearing her up inside right now. Lorena and Jen emphasize the importance of being confident in the value you bring to your team and organization and utilizing your expertise while being open to trying and learning new things.
On this first episode of RevGenius Podcast, hosts Ashley and Nick welcome Nina Butler, Director of Demand Generation at Alyce, to speak about what makes Alyce unique and what Demand Generation is, as well as to share her candid thoughts on topics such as the MQL (Marketing Qualified Lead), oversights of marketers, and navigating perfectionism in business. She also divulges the #1 KPI she looks at every day.
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