Sales teams chase the same signals: funding, hiring, executive changes. When every seller has the same information, nobody has an edge.

The best outbound starts with signals only relevant to what you sell. A clinic getting complaints about insurance verification. Restaurant reviews mentioning unanswered phones. A prospect airing an operational pain on LinkedIn.

We'll cover:

•⁠  ⁠How to develop a proprietary signal thesis for your product
•⁠  ⁠Where to find evidence: unconventional sources and walled gardens
•⁠  ⁠How to turn unique signals into timely outreach, with real examples

You'll leave knowing how to build an outbound motion the rest of your market can't copy.

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