GTM Efficiency and Revenue Architecture Masterclass_webinar (1)
14Nov
GTM Efficiency and Revenue Architecture Masterclass

Thursday, Nov 14th I 12pm EST I 9am PST

Hosted by
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RevGenius
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Virtual event
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Airmeet
Link available for attendees

In today’s market, efficiency is the new growth driver. Recent data reveals a critical finding: 57% of public SaaS companies are underperforming post-IPO due to inefficient Go-to-Market (GTM) strategies. As the focus shifts from “Growth at All Costs” to sustainable success, mastering GTM efficiency is key to boosting your company’s value and longevity.

Join us for an exclusive session where we will dive into the numbers and unpack how Revenue Architecture—a proven framework from Winning by Design—empowers businesses to create efficient, scalable growth. We’ll provide actionable insights and real-world case studies from leading SaaS companies, showing how they’ve overcome today’s GTM challenges.

Key takeaways:

  • GTM Efficiency Metrics that Matter: Discover the key KPIs that drive IPO success and learn how to optimize them for sustainable growth.
  • Lean Revenue Factory: Apply lean manufacturing principles to your revenue operations for increased efficiency and scalability.
  • Case Studies from the Field: See how top SaaS companies have refined their GTM strategies to achieve consistent, efficient growth.

This event is sponsored by our partner:

TheJuice_Primary

Speakers
Shari headshot
Shari Johnston - Chief Operating Officer, Winning By Design
Experience working with clients to build out every aspect of GTM for recurring revenue businesses. GTM Strategy, ICP analysis, pipeline development, process design and optimization across Prospecting, Sales, Customer Success, and Managers.
Jim Hopkins headshot
Jim Hopkins - Revenue Architect, Winning By Design
Marketer, Designer, Storyteller, MBA and Twin Dad; Director/Producer of The Story of Sales

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