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15
SEP
Practical Steps for Achieving Breakthroughs with ABM and AI

Thurs, Sept 15, 2022, 10:00 AM - 11:00 AM PDT

Hosted by
RevGenius
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Virtual event
Goldcast
Link available for attendees
About

The complexities of B2B marketing and sales can leave even the strongest professionals struggling to prioritize their next best actions. Chris will walk you through how 6sense leverages AI to cut through the noise, glean insights, and create actionable plays that supercharge pipeline. Sales, Marketing, and Ops leaders — expect to walk away from this session with field-tested plays you can put into practice tomorrow.

Objectives:
🤷 How/where to get started on a MQL to ABM journey
📧 How to leverage your ICP to run effective email nurtures.
🤖 How to leverage AI at scale, and to make sure no qualified account is left behind

Speakers
Chris Dutton
Experienced marketing operations and demand generation leader with a demonstrated history of success in the products & services industry. In the technology industry for the last 10+ years, I've focused on building sales development teams, marketing operations and demand generation.
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Free
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