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26
OCT
Market Segmentation Strategies for Steering Through Uncertainty

Wednesday, Oct 26, 2022, 3:00pm - 4:00pm ET / 12:00pm - 1:00pm PT

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RevGenius
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Virtual event
Goldcast
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About

Economic uncertainty and underlying market transformations make it difficult to predict which segments will grow and which ones retrench. As companies get ready for 2023 they need to get real-time market insights to re-prioritize market segments and identify those with the bigger opportunity.

Join Iris Zarecki, Marketing Director at Explorium, and guest speaker John Buten, Principal Analyst at Forrester as they discuss:
🥇 Why is market segmentation so important?
🏛️ Segmentation strategies for finding growth opportunities
🚀 Fuel growth with the right data

Speakers
John Buten
John brings more than 20 years of experience as a B2B technology marketing executive to his portfolio marketing research. He has successfully launched new industry and platform solutions, built and executed go-to-market initiatives, and developed and implemented matrixed marketing models across product, industry, and regional field marketing teams.
Iris Zarecki
Iris Zarecki brings a track record of delivering SaaS solutions in areas like AI/ML, Data and analytics and Cyber.  Iris leads product marketing at Explorium, that empowers sales and marketing leaders to automatically discover relevant, impactful data signals, and use them to create powerful analytical solutions and disruptive go-to-market motions.
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