Tues, Sept 20, 2022, 5:00PM - 6:00PM ET / 2:00PM - 3:00PM PT
Chili Piper has grown their follower count from 0 - 15K in 2022, without dance trends. We're here with Meryoli Arias, the Senior Social Media and Community Manager of Chili Piper to chat about how she did it, her thought process behind community management, and their journey into TikTok.
📥 How they did it and what it meant for the brand (hint: over 7500 job applicants).
🚧 Why product-focused content didn't work and how CP made the pivot to focusing on company culture.
▶️ What a viral video dedicated to attracting candidates means for application numbers.
💃 How leveraging TikTok has allowed CP to connect with more GenZ talent.
A 3x Head of Sales with 15 years of B2B experience, Leslie Venetz is an expert in building elite sales teams. As the Founder of Sales Team Builder, Leslie works with sales professionals and Founders who need to create repeatable processes that work. Leslie also creates daily content on LinkedIn & on TikTok at SalesTipsTok. When she is not talking about sales, Leslie enjoys traveling, reading & riding her SoulCycle bike.
Meryoli Arias is a Senior Social Media and Community Manager at Chili Piper with 10 years of working experience in social media leading brands in different sectors, B2C and B2B. She recently made the change to B2B SaaS and is enjoying it.